Community Blog - Page 6

Here at Constant Contact, we are an industry leader in email delivery. This is no accident. Our Terms and Conditions are designed to ensure the best possible delivery rate for all of our customers.

That being said, it’s expected (read: absolutely normal) that most email campaigns will have some level of bounces. Knowing the cause and reasons behind these bounces can help you as a marketer to ensure you are mailing to the cleanest, most engaged list that you can. First, I covered Non-Existent and Suspended bounces, then Undeliverable and Blocked bounces; today I will be going over the remaining categories: Mailbox Full, Vacation/Auto-Reply, and Other.

What is a preheader and why is it so important? This is a common question that we get in Customer Support!

Are you wondering how to make your emails stand out and project a professional image? You're not alone!

The appearance of your emails plays a crucial role in customer engagement, and just like websites, best practices are constantly evolving. Still, some elements stay pretty consistent. Try to prioritize:

• A strong subject line.
• A limited color palette of two to three colors (ideally on brand with your business/organization).
• A maximum of three images.
• Most importantly, a compelling call-to-action.

Let's dive deeper into these key elements that can elevate your email marketing game and help you make a lasting impression on your audience.

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