Community Blog - Page 2

Explore unique September holidays and creative subject lines to captivate your audience!

When you’re just starting out, it’s easy to find your emails in your Constant Contact account, but as you grow and your list of sent emails builds to multiple pages worth, it can be harder to find one when you need it. The good news is that we have tools that can make managing your emails a breeze because they can grow with you as your needs change. 

Effective email marketing isn’t just about sending emails—it's about sending the right emails to the right people. While generic emails can get the job done, taking the time to group your audience by their preferences and behaviors can elevate your email game and provide your subscribers with the exact information they want and need. Here are segmentation ideas to help get you started.

While there are a lot of designated holidays for August, I’ve picked a few that I feel are worth mentioning. Take a look through the following August holidays and newsletter ideas and see what resonates with you. Then think about how you might be able to share that holiday with your readers — in a caring way.

Sky Candle Co., founded by Albert Feldman and Greg Dekermenjian, is a shining example of how a small business can  illuminate its path to success even during challenging times. The company, which specializes in clean, vegan, non-toxic candles, diffusers, and room sprays, began as a side hustle. Named after the owners' beloved dog, Sky, the business took off during the COVID-19 pandemic, a time when the world seemed to pause, and many small businesses faced uncertainty.

You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. Discover the right frequency for your audience!

July is a tough time of year to stay in touch with your audience—between vacations, travel, and beating the summer heat, you’ll need something attention-grabbing (or cooling) to give them a reason to engage.

Check out our latest guide on AI in Marketing and unlock the power of artificial intelligence for small business and nonprofit success.

Gear up for the summer by aligning with one or many of the holidays and celebrations in the month of June.

Discover why your emails end up in spam folders and learn how to prevent it. Build trust with your customers and avoid being labeled as a spammer."