As the holiday season approaches, we know that as small business owners and organizations, you are gearing up for your busiest time of the year. It’s an exciting time, but it can also be incredibly stressful.

We’re living in a fast paced, mobile-centric smartphone world. You’ve got an amazing opportunity to reach customers regularly on a device they carry with them at all times. 

Learning how to supercharge your marketing and enhance the customer experience means leveraging how people use their devices day in and day out with social, email, and text in concert to drive engagement and sales.

According to a recent Small Business Now Report, Emails and SMS from small businesses are the two most helpful communications to consumers when they’re making a purchase decision.

Each of these channels has unique aspects that make it worthy of having in your marketing toolbox.

Fall into the season and leaf your way through some fun and unique October holiday ideas. Or, y'know, Halloween.

If you're in the restaurant industry, here are some suggestions for using Constant Contact to grow your business.

Explore unique September holidays and creative subject lines to captivate your audience!

When you’re just starting out, it’s easy to find your emails in your Constant Contact account, but as you grow and your list of sent emails builds to multiple pages worth, it can be harder to find one when you need it. The good news is that we have tools that can make managing your emails a breeze because they can grow with you as your needs change. 

Effective email marketing isn’t just about sending emails—it's about sending the right emails to the right people. While generic emails can get the job done, taking the time to group your audience by their preferences and behaviors can elevate your email game and provide your subscribers with the exact information they want and need. Here are segmentation ideas to help get you started.

While there are a lot of designated holidays for August, I’ve picked a few that I feel are worth mentioning. Take a look through the following August holidays and newsletter ideas and see what resonates with you. Then think about how you might be able to share that holiday with your readers — in a caring way.

Sky Candle Co., founded by Albert Feldman and Greg Dekermenjian, is a shining example of how a small business can  illuminate its path to success even during challenging times. The company, which specializes in clean, vegan, non-toxic candles, diffusers, and room sprays, began as a side hustle. Named after the owners' beloved dog, Sky, the business took off during the COVID-19 pandemic, a time when the world seemed to pause, and many small businesses faced uncertainty.

You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. Discover the right frequency for your audience!