Community Blog - Page 11

Learn how Signpost can help with cultivating your online reputation utilizing tools such as Constant Contact's email marketing platform, to stay in touch with your customers at a time when communication and present of mind is more important than ever.

During these unpredictable times, a positive relationship between Financial Advisors and their clients is imperative. In-person meetings have been replaced by video calls, networking events aren’t happening and handshakes are a thing of the past.

This added layer of complexity compounded by the fact that clients expect clarity on what’s happening in the market, to help calm nerves, and to set realistic expectations for their financial future. 

Armed with the right technology, you can keep your clients engaged and feeling good about your relationship as their advisor. Email marketing platforms can help wealth management firms communicate effectively, efficiently, and with that added personal touch.

Many platforms integrate directly with CRM technologies. Here at Junxure, we partnered with Constant Contact to deliver an online marketing tool designed to help financial advisors and wealth management firms reach a wider audience without breaking their marketing budget.

Email marketing is one of the most consistent channels for driving sales. In fact, research shows that for every $1 spent on email marketing, marketers can expect $42 in return on average across B2B and B2C industries.

To help you make the most out of email marketing, Constant Contact and Shutterstock joined forces to provide practical strategies for using images effectively in emails.

If you run or work for a nonprofit organization, you know that finding volunteers can be a challenge. Whether it’s one large annual event that you’re trying to staff or you need a steady stream of volunteers on a regular basis, it can be tough to get people excited to devote their free time to your organization. Even if you have a large pool of passionate potential volunteers, sometimes the toughest part is managing the registration process and staying organized. That’s where a data collection process and email marketing strategy can help make the process to increase volunteer registration simple and automated so you can get back to focusing on what drives your mission forward.

Jake and Dave of the Constant Contact Blog break down how suspended bounces work and the impact they can have on your email marketing. Introducing The Inbox.

Many small business owners are unsure how to proceed with marketing their business and communicating with their audience during this time. Social media is still a great way to reach your audience and market. But you must be cautious of your messaging.

As part of our Small Business Support Kit, Constant Contact has been hosting a free weekly webinar series that includes practical advice on putting your action plan to work. You can watch the webinar in its entirety below. Last week we hosted part two, focusing on communicating via social media. Our special guest speakers were Patrick Gillooly, Director of Marketing, Social Ads, and Audience Strategy and Abby Chapin, Senior Product Manager. Topics discussed during this webinar included:

• Tips for marketing your business or organization on social
• Ideas to engage and communicate without sounding insensitive
• How to easily create and manage your organic social efforts within Constant Contact

Jake Link returns with some helpful ideas on how to cope with the new challenges many of us are facing with our new working environments. Check out the Constant Contact Blog to see how you can stay productive while working from home.

We'd love to hear what you've been doing to transform a part of your home life into your new work life. Pictures are welcome!

Well, here we are, getting ready to welcome another new year.  I thought that for my final post of 2019, I’d go over some best practices to help start your 2020 marketing efforts off on the right foot.  A lot goes into successfully delivering an email to the inbox, and these are just a few best practices to keep in mind.

Do you ever feel the pressure of marketing your business online, but are always pressed for time? Or do you have no idea where to start with utilizing your Constant Contact account? If you answered yes to either of these problematic questions -- we have the solution! At Constant Contact, we are here to help and want to provide you with the right professional service to make you and your business successful.

A lot of people believe that delivering an email is as simple as clicking “send” and waiting a couple seconds for it to go to the inbox (or maybe the junk folder if it looks like spam).  In reality, there are a lot of checks and balances that an email campaign needs to go through before it can be successfully delivered. Every part of your message, be it the footer, body, images, subject line, and so on can affect delivery.  One aspect that is often overlooked is the “from” email address. In this post, I’ll go over how using a free email address as the “from” address can affect your delivery.