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Caitlin_M
72601 Views
28 Comments

We know GIFs as those little animated images that you see on different websites. But did you know that you can insert GIFs into your Constant Contact campaigns

 

 

grootwow.gif

 

 

That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.

 

  • Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library. 
  • Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
  • Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
  • There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play. 

 

So, how can you use a GIF in your campaign? Here are few suggestions:

 

  • Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
  • Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
  • Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:
whale.gif

 

Want more ideas on how to use GIFs? Look no further than our Blog!

 

We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Share & Get Ideas board! As always, we are here to answer any questions you might have as well. 

Nichelle_M
7519 Views
3 Comments

What is a preheader and why is it so important? This is a common question that we get in Customer Support!

 

 

Read more...

Jonathan_R
5198 Views
0 Comments

“Open Sesame:” It Starts With a Strong Subject Line

Many people focus all of their energy on creating the best email campaign (and that’s great, there is nothing wrong with that) but they stumble when it comes to what to put in the subject line.  This makes sense because there’s little space to write something compelling and the subject line is one of the most important parts of the email. I say this because it’s not only the first thing customers see before ever opening, but can also determine if your campaign gets to the inbox.

 

Things to Include

Keep it short and sweet – we recommend 5-8 words or 40 characters. This requires you to come up with a strong statement for your subject. Longer subject lines often get cut off after 60 characters.

 

Examples: “Last chance to save 20% on all back-to-school supplies” or “The 3 biggest income tax mistakes you're making”

One subject line that got me to open an email recently was “7 Things That Will Get You Promoted “

 

Adding numbers is useful in making your subject line compelling. It also sets an expectation up front for your readers.

 

Here are a few fun tips our Content Team came up with, in “12 Tips for Creating the Best Email Subject Lines (with Examples)

 

Things to Avoid

You know those emails that you get that based solely off of the subject line, you click delete and don’t open it?  C’mon, you know the ones. Think about what made you pause before opening that email. Those trigger words that hinted to you that the email might be spam.

 

Words like free, guarantee, spam, etc. can often cause emails to end up in the spam or junk folder. But, be careful – even innocent things like using ALL CAPs, excessive explanation points, or dollar symbols can also cause trouble and make people avoid opening your emails.

 

Want more information? Check out Optimize the Subject Line in a Campaign Email.

 

P.S. Don’t Forget the Preheader!

Last but not least, remember to add some text to your preheader. Not all email clients will display a preheader when an email is received, but for the ones that do this can help improve the open rate too.

 

The preheader is essentially an item of text that display below the subject line when an email is received in your inbox. This is a chance to add an extra tag line, to give customers more of a preview as to what’s inside the email. Check out some preheader examples.

 

Continue the conversation with us. Let us know what kinds of subject lines you like most, or if you there’s something you’d like us to cover in a future post.

Jonathan_R
3670 Views
0 Comments

Are you wondering how to make your emails stand out and project a professional image? You're not alone!

 

The appearance of your emails plays a crucial role in customer engagement, and just like websites, best practices are constantly evolving. Still, some elements stay pretty consistent. Try to prioritize:

 

 

Let's dive deeper into these key elements that can elevate your email marketing game and help you make a lasting impression on your audience.

 

Click to view PDFClick to view PDF

 

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Let us know your favorite tip! and Have a topic that you'd love to see a PDF on?  Let us know.

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