Introducing Segmentation to Constant Contact


Let’s start out by facing a tough reality: most small businesses and non-profits — even the most successful ones — aren’t getting the best results they could be from their email list.


Enter Segmentation


Time is scarce in the small business and non-profit worlds, so we’ve been working on a feature that can help you achieve your goals and do it quickly.


Segmentation is the process of organizing your contacts into different groups with the goal of targeting them with content or offers that are relevant to their needs or interests.



How does segmentation help?


Well, one of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. By ensuring that the right people receive the right message you’re more likely to keep them engaged.


Introducing SegmentationSegmentation.PNG


Segmentation allows you to segment your contact lists right from the Schedule Page. You can choose to send your email across all of your contact lists, or to those who have recently been added to your account, only to people who open your emails, or to people who haven’t opened your email at all. You can specify the period of time for these segments, too.


For more information on using Segmentation look here!


Hello @user53369,


Custom APIs can do just about anything relating to contacts. API could absolutely do a custom search for contacts who are not on a specific list, and then add those contacts to a new list, or manipulate them in some other way.  Segments just don't include 'not on a list' as one of their organization options.

Campaign Expert

Is it not possible to create a segment based on tags? We have our database organized by tags but would like to use segments also.  


Hi @IDAOntario 


Thank you for reaching out! Great question. At this time you can't segment by tag although it is a feedback request we are tracking and I'm happy to add your vote for it. Please feel free to reach out if you need anything else. Thank you for choosing Constant Contact. Have a great weekend.

Constant Contact Partner

Ho wlong should it take for a segment to be created?


My list is about 8000 people.


I tried to create a segment of those who have not opened any email in the last 180 days. 


It has taken over 30 minutes thus far, and the segment just shows as "Processing".


Hi @KenCountess 


Thank you for bringing this to our attention! We were receiving reports of other user's having this same experience and have looked into this further. Because of this we temporarily deactivated Contact Segments to prevent more more customers from experiencing delays. The good news is this experience has since been resolved. Are you still seeing delays?


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