Join the Ready, Set, Send Challenge Week 3. Share your QR code or landing page and win a badge!

How email opens are tracked

SOLVED
Go to solution
KaraB338
Rookie
0 Votes

If someone reads an email in the preview pane, does that count as an open?

1 ACCEPTED SOLUTION
Amanda_G
Employee
0 Votes

Hi @KaraB338 , 

 

As long as the images download in the preview pane, the opens should still be tracked. The way we track opens is to embed a transparent image automatically into every template. This image cannot be removed, and so when an email client downloads the images in the template by the contact clicking on the email to open it, the transparent tracking image would download and report as an open. 

 

If the images don't download, we can still track the opens if someone clicks on any link inside of your email campaign. This is a great guide in our Knowledge Base that will give you more of an in-depth look at how we do the tracking. 


Amanda G.
Community & Social Care
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

View solution in original post

1 REPLY 1
Amanda_G
Employee
0 Votes

Hi @KaraB338 , 

 

As long as the images download in the preview pane, the opens should still be tracked. The way we track opens is to embed a transparent image automatically into every template. This image cannot be removed, and so when an email client downloads the images in the template by the contact clicking on the email to open it, the transparent tracking image would download and report as an open. 

 

If the images don't download, we can still track the opens if someone clicks on any link inside of your email campaign. This is a great guide in our Knowledge Base that will give you more of an in-depth look at how we do the tracking. 


Amanda G.
Community & Social Care
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge: Week 3 - Audience Building

    Your email list is a valuable asset for your business. Let's learn the importance of growing it.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
OCT 24
Engage and Convert: The Email and Social Media Power Play
2PM - 3PM EST