Is anyone having an issue with open rates nearly being cut in half overnight? What is the issue? How are you researching the reason behind it and fixing it?
Hello @user410820 ,
While I can't speak to what would entice your particular contacts to open your emails, there's a few things I'm noticing that might be impacting the emails' deliverability and open rates:
Delivery can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. Here are some general best practices for delivery. Some additional resources to check out from our Knowledge Base (also available via your account's Help tab), include:
Additionally, after changes to how Google and Yahoo handle email authentication in February 2024, if your account is newly setup for self-authentication, it may require additional time and sendouts to solidify that sending reputation. I would recommend taking a look at our Community's Email Authentication FAQ which goes over email authentication overall, as well some supplemental info on the changes made by those email systems.
However, I don't want this response to come off as trying to push responsibility for the open rate on a few aspects of your emails. Based on what your open rates were prior to the break and for your first email after starting back up earlier this month, there may be more external factors affecting your emails' delivery and open rates outside of your control. If you're wanting more in-depth, specialized, and technical insight on your emails' current deliverability, it'd be worth speaking with one of our Delivery agents.
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