Open and Click Rate

cdon2460 · ‎09-23-2024

Our open and click rate has improved month over month all year. This month our metric fell significantly, more than 50%. This was not a gradual decrease. I am concerned we may have been flagged as spam or some other issue. Is there a way for me to check our email or web score or standing with Constant Contact or via ICANN?

Nick_S · ‎09-23-2024

Hi @cdon2460,

Thank you for coming to the Community. We definitely want to make sure that there is nothing weird going on, but for the best support I would direct you to contact our Delivery specialists. They can more expertly review your account and possibly deduce what might be causing this sudden drop in open/click rates.

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DavidFischerSolutionsForGrowth · ‎09-23-2024

Hey @cdon2460 - there are 2 things that determine the open rate (the percentage, not the number). That is the From email and name, and the subject line.
What are the past 3-4 subject lines and what is the last one?
Has the from email address or name changed?

David Fischer

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