Having a sign-up form on your website is a given, but what about offline? Text-to-join is an underrated little powerhouse of a sign-up tool! The majority of people who aren’t online are still walking around with a smartphone in their pocket and can get online in seconds when they want or need to. You can grow your list and save yourself from the manual data entry of a paper list, just by displaying text-to-join instructions somewhere that sees lots of foot traffic. Store windows, next to a register, on those little placards on restaurant tables, even the back of the restroom door are a few places I’ve seen them. I once even saw a chalk-art rendering of a QR code on a sidewalk, and was curious enough to see if it would work, which it did!
So how about you? Where have you displayed your text-to-join instructions where you’re seeing an increase in sign-ups?
If you haven’t tried using text-to-join, check out this board!
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QR codes can be a very effective tool when used in the right place.
It’s important, however, to use the QR code where it makes sense:
If you do plan to use a QR code, make sure it is well designed and placed prominently.
I hope this helps. I'm happy to answer any questions about this topic.
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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My favorite text-to-join example is a nonprofit concert I heard about. The nonprofit planned and executed a great event featuring music, drinks and a band. They had about 300 in the audience singing and dancing (and enjoying beverages...) so by the end they were really in a great mood. From the stage they thanked everyone and asked everyone to please take out their phones and text-to-join the list to stay in touch, continue to support the great cause, and receive an incentive. This was the perfect setting for text-to-join and they got loads of subscribers all at once!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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Lately, instead of the usual business name and phone number stickers on cars, I've been seeing QR codes. Obviously, I don't take out my phone and scan them while driving, 🙄 but I do on occasion when at town fairs or events. I've signed up for a few lists this way.
@DavidFischerSolutionsForGrowth, @MelanieDiehl, @ACTIVATE do you have any expert tips you can share? We would love to hear it.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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I feel like this is an amazing way to promote your business just by being parked at the grocery store! Lol!
I like the idea of the chalk art QR Code. That must take some serious skill!
For some reason I'm thinking QR codes on DVD inserts for digital codes or when you want to login to a streaming site on your TV (I'll assume most of our customers aren't global streaming platforms). But it does make me think, if you're at a convention or if you use a brochure or something as part of your product/service/cause initiative, you could include a QR code in that.
Content Manager Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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QR codes can be a very effective tool when used in the right place.
It’s important, however, to use the QR code where it makes sense:
If you do plan to use a QR code, make sure it is well designed and placed prominently.
I hope this helps. I'm happy to answer any questions about this topic.
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
---|
My favorite text-to-join example is a nonprofit concert I heard about. The nonprofit planned and executed a great event featuring music, drinks and a band. They had about 300 in the audience singing and dancing (and enjoying beverages...) so by the end they were really in a great mood. From the stage they thanked everyone and asked everyone to please take out their phones and text-to-join the list to stay in touch, continue to support the great cause, and receive an incentive. This was the perfect setting for text-to-join and they got loads of subscribers all at once!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
---|
That's a great example! Right when everyone is at their most engaged, they're reminded why they're there.
Thanks for sharing
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