Understanding triggers in the Automation Path Builder

[LML999]

I'd like to use the APB to send a follow up email when a recipient clicks on a specific link in a newsletter.

I understand that the event is triggered when a contact is added to a specific list.

Does this mean that if a contact clicks repeatedly on that specific link, or comes back to the email a day later and clicks the link again, they will only receive that initial email?

Or...will each click result in a new email being sent? (Not intended!) If so, how do I keep the recipient from getting multiple follow up emails generated by the APB? Is there a way to send a generic (or specific timeout)

Thanks,

Lee

[William_A · Accepted solution]

Hello @LML999 ,

If you're wanting the automation to trigger from contacts clicking a specific link, I'd advise using that trigger instead. Unless you're specifically wanting to make a list from clicks on the specific link (i.e. click segmentation), using a click trigger would be a better setup.

To address your other concern, each click on a click-segmented link will not result in them being re-added to the list. If they're already on it, then they'll just register as another, unique click. If they're removed or otherwise not on the click segmented list, then they'll be added to it, which would then trigger a list-add automation if one has been setup for that list.

[LML999]

Thanks William, looks like I am limited to the "add to specific list" due to my subscription level. The click trigger is available on the next tier subscription.

I'm already creating a list of recipients who do click...

I think I'll put together a quick dummy email and send it to myself for testing.

[Edit] Just sent myself a test message and then clicked repeatedly on the target link. Waited a while and clicked again.

I received exactly one follow up email, at the expected time following the click.

Using this approach, by the way, allows me to avoid sending people a follow up multiple times over separate newsletters. I can always reset the list and start fresh...

Thanks!

Lee