Some of the best ways to market your small business varies depending on what your selling, who you're selling to, what kind of business you manage, what industry you're in, and so much more! I want this to be an interactive post, so share some of your best and favorite ways that you market locally! Maybe it's through the holy grail of email marketing, maybe it's hosting local events, or maybe it's something so out-of-the-box we haven't heard of it yet!
Share below and let's keep the conversation going!
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |  |
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Ah, local businesses--one of my favorites! For the past 15 years I've had a very strong focus working with local-based businesses. Many of my clients have seen success with the following:
1. Join your local chamber of commerce! There's no bigger champion of the Shop Local initiative than the chamber. From referrals to member directory listings (great for SEO!) to networking to sponsorship opportunities...it's just such a good investment for most local business owners!
2. Leverage your Google Business Profile. Formerly known as Google My Business, this free listing is meant for local search on the world's largest search engine: Google! It's a simple as creating a listing, getting verified, and updating it regularly. The good news is it's not a social media platform so promotional posts and updates work great!
I have more, but I'll stop there for now 😉
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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On the weekend, I visited a street fair on Main Street near me. At the festival, I noticed some small businesses collaborating with each other. One was a coffee shop and bakery that joined forces to offer a Coffee/Pastry tasting station. The bakery offered baked goods, while the coffee shop provided various types of coffee to try together. I'm not a coffee person, but you can bet I dug into those pastries.
Both businesses benefitted from exposure to each other's customer base.
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