Some of the best ways to market your small business varies depending on what your selling, who you're selling to, what kind of business you manage, what industry you're in, and so much more! I want this to be an interactive post, so share some of your best and favorite ways that you market locally! Maybe it's through the holy grail of email marketing, maybe it's hosting local events, or maybe it's something so out-of-the-box we haven't heard of it yet!
Share below and let's keep the conversation going!
Abigail St Jean Community Program ManagerHelp others find this post by giving it kudos. |
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Ah, local businesses--one of my favorites! For the past 15 years I've had a very strong focus working with local-based businesses. Many of my clients have seen success with the following:
1. Join your local chamber of commerce! There's no bigger champion of the Shop Local initiative than the chamber. From referrals to member directory listings (great for SEO!) to networking to sponsorship opportunities...it's just such a good investment for most local business owners!
2. Leverage your Google Business Profile. Formerly known as Google My Business, this free listing is meant for local search on the world's largest search engine: Google! It's a simple as creating a listing, getting verified, and updating it regularly. The good news is it's not a social media platform so promotional posts and updates work great!
I have more, but I'll stop there for now 😉
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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On the weekend, I visited a street fair on Main Street near me. At the festival, I noticed some small businesses collaborating with each other. One was a coffee shop and bakery that joined forces to offer a Coffee/Pastry tasting station. The bakery offered baked goods, while the coffee shop provided various types of coffee to try together. I'm not a coffee person, but you can bet I dug into those pastries.
Both businesses benefitted from exposure to each other's customer base.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
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A local brewery/restaurant partners with local nonprofits to donate a portion of their profits to them during a set month. Some examples of organizations they've worked with are social programs, shelters, and providing fresh fruits and vegetables to school-age children.
At Solutions for Growth, we believe email marketing is one of the best tools for local marketing because it enables personalized and direct communication with a targeted audience, fostering community engagement and driving local sales effectively.
Below is a short list of some additional key reasons why email marketing is essential for local businesses:
At Solutions for Growth, we’ve spent years crafting hundreds of customized and highly effective emails for local businesses - ensuring that our client’s messaging is achieved with exceptional quality.
See an example of one of our local, small business email promotions.
How else can we help you?
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
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