Which are the recommended marketing tools to use for automation?

[Elizabeth_K]

Automation takes a little work to set up initially, but it saves you so much time in the long run! Our Automation Path Builder is packed full of all the tools you need to start automating your email and SMS messages, like a library of pre-built template options, ecommerce compatibility, a myriad of trigger options, time delay and conditional split steps, comprehensive reporting, and so much more! Here are some of the most commonly used automation paths:

• Welcome - Get off on the right foot with your newest contacts when their engagement is at their absolute highest: when they opt-into your list. The Automation Path Builder has “Welcome” templates so that all you have to do is choose the list or lists you want to associate your path with, and then create your email and SMS message content. When you first create your Constant Contact account, we also automatically create a Welcome Nurture Series AND a Sign-up Landing Page for you to customize, so that you can start generating sign-ups and sending them welcome content quickly! Learn more here.

• Abandoned cart - Recover sales before they’re lost by sending reminder emails or SMS messages to customers that put something in their cart, but didn’t end up completing the checkout process. If you’re using Shopify, Wix, or WooCommerce for your online store, our Automation Path Builder has “abandoned cart” templates that can help you remind customers to complete their purchase. Just connect your store, and customize the email and SMS content you want to send, and let automation take care of the rest.  Learn more here.

• Birthday or anniversary - Acknowledge special occasions for your contacts by sending email or SMS messages on or before your contact’s special day. The Automation Path Builder has “birthday” and “anniversary” templates that can be customized to engage with your contacts at a meaningful time. All you have to do is select the timing and then customize your email and sms message content! Learn more here.
  
  
• Custom path - When you know exactly what you want, you start your path based on shopping activity, contact activity, or calendar date triggers, then build out your automation path on your own. The possibilities are endless! Learn more here.

We’re curious how you’ve been using automation! What has been working well, and what has been your steepest learning curve? Let us know! If you’re new to the world of marketing automation, make sure to check out this article: Work Smarter with Marketing Automation too.

[Chris-S]

My reaction reading this @Elizabeth_K 

[Nick_S]

I agree, haha. Betsy is a powerhouse!

I definitely appreciate abandoned cart reminders because I am liable to add stuff and promptly forget about it. So, if your industry is in retail/ecommerce, don't overlook it!

[Abigail_S]

Betsy is the GOAT! 

I love a birthday surprise whether it's a freebie or a coupon of sorts just to make the month feel extra special. Can you tell I'm a Libra? 😇