Zero Bounce email validation & cleanup tool

[JudyW6533]

A client with a long email list that he hasn't updated in over 3 years asked me about Zero Bounce. Anybody use it? Recommend? Alternatives? Thanks!

[William_A]

Hello @JudyW6533 ,

While I can't really speak to an external program, I would recommend some of the following resources for your clients, as far as what we recommend and what's available in accounts:

• Keeping clean contact lists (Help article)
• Evaluate and Clean Up Your Email Lists (Community post)
• Cleaning Up Old Lists --Should I "unsubscribe" contacts or "delete" them? (Community support response)
• Re-engage contacts who aren't reading your emails (Help article)
• Find your least engaged contacts using segmentation (Help article)

Some of our Community coaches or other users may have insight on that program, or they may also be able to offer other insight on their processes and recommendations that they provide for their clients. 

[MelanieDiehl · Accepted solution]

Hi @JudyW6533 

I'm a little familiar with that tool, but it's been a while since I used it. At that time, it was fairly easy to use and my clients considered it an "investment" (read: a little pricey) but were satisfied with their results. 

@William_A gave some really valuable resources and alternatives to consider as well. One method that I've employed several times is utilizing "warm-up/re-engagement campaigns" with very small lists (50 at a time). Also, make sure your client's email address has been authenticated to help prevent landing in the SPAM folder (see Constant Contact Knowledge Base article here).

[DavidFischerSolutionsForGrowth]

Hi Judy, yes, a list that has inactive emails that are older than 18 months should be verified. That means using a service that removes invalid emails, as well as those that the system may consider spam traps. Several companies provide that service, and Zero Bounce is a rather well known one.

As an agency, when we start working with a client, we nearly always suggest verifying the list, which is part of the data hygiene we require, because you don't want to be in a situation where a big part of your list bounces. That affects overall deliverability and the client is then disappointed (and results are weakened).

Hope this helps!