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In today’s fast-paced world, understanding customer satisfaction is more important than ever. But how do you truly know if your customers are happy with your products, services, or experiences?    We'll dive into why customer satisfaction matters and explore effective ways to collect valuable feedback using tools like sentiment ratings, polls, and surveys, which you can easily integrate into your marketing strategy with Constant Contact. Whether you want to boost loyalty, improve your offerings, or stay ahead of the competition, you'll gain actionable insights on how to gather and use feedback to drive success.   Understanding customer satisfaction   Customer satisfaction is all about how happy your customers are with your business. It's the moment when your customers walk away thinking, "Wow, that was awesome!" or feeling that you've hit the mark and totally understand their needs.   For businesses, customer satisfaction is more than just a feel-good metric—it's the heartbeat of success. When your customers are satisfied, they're more likely to stick around, recommend you to their friends, and keep coming back for more. It's like having a loyal fan base cheering you on and helping your brand shine.   In short, customer satisfaction tells you whether you're winning in your customers' hearts or if there's room to level up!   Why collecting direct customer feedback matters   Collecting direct feedback from your customers to measure satisfaction isn't just a box to check; it's your secret weapon for thriving in a hyper-competitive, customer-first world. Don't guess how your customers feel—know it, measure it, and use it to improve and grow your business!   Here’s why measuring customer satisfaction should be a critical part of your marketing strategy:   Keep customers around longer Satisfied customers are more likely to stay loyal, reducing churn and boosting lifetime value. In highly competitive markets, retaining customers is often more cost-effective than acquiring new ones. Boost your brand’s reputation Positive feedback and high satisfaction levels build trust and encourage word-of-mouth referrals. Satisfied customers spread positive vibes and become advocates for your brand. Gain the inside scoop Want to know what’s working and what’s not? Measuring satisfaction gives you the real scoop on what your customers care about most. You’ll discover what they love (so you can double down) and what needs fixing (so you can stay ahead of the competition). Drive revenue growth Satisfied customers are more likely to make repeat purchases, try new products, or upgrade services. They’re also the MVPs of your sales strategy. Fuel innovation Your customers and subscribers are the ultimate feedback machine! Gathering feedback from them helps your business innovate by tapping into new ideas. By understanding their pain points and opportunities, you can create solutions that better meet their expectations. Build genuine connections Today’s consumers don’t just want a product; they want to feel seen, heard, and valued. By measuring satisfaction, you can build stronger, more loyal connections with your customers, keeping them coming back for more.   Types of Feedback and How to Collect It with Constant Contact   Customer feedback comes in various forms, each providing unique insights into your business. It doesn’t have to be complicated, but it must be intentional. Whether you’re collecting it through quick sentiment ratings or detailed surveys, every piece of feedback helps you better understand your audience. The real power lies in using these tools together to gather both quick impressions and deeper insights.     With Constant Contact’s Feedback block, gathering feedback is a breeze! Whether you're sending emails or engaging visitors on your landing pages, we provide tools that make it simple and effective to track satisfaction and get the feedback you need to grow.   Rating   Customize the Feedback block to ask for a rating. Rating helps you gauge how happy customers are with your products, content, services, or experiences. Using sentiment icons like stars, smiley faces, or thumbs up/down in emails makes it easy for subscribers to share their feelings.   For example:   A 5-star system allows your customers to rate their satisfaction on a scale, providing more nuanced insights. A simple thumbs up or down captures quick approval/disapproval or like/dislike. Smiley faces gauge emotional reactions like happy (satisfied), neutral (unimpressed) or sad (dissatisfied).   Polling   Customize the Feedback block to run a poll. Polls are excellent for asking targeted questions and collecting quantitative data. Think of them as a way for people to cast votes.   Here are some specific examples of how you can use polls effectively in different scenarios:   Content preferences Ask your audience what type of content they find most valuable or what they’d like to see more of. Product and service prioritization Understand what matters most to your customers when planning for future product or service updates. Event planning Get feedback to shape upcoming events or webinars based on your audience’s preferences. Seasonal marketing campaigns Engage subscribers with fun, seasonal questions while subtly collecting insights for future marketing efforts.   Go Further with Survey Pages   Survey Pages are a fantastic way to dive deeper into what your customers really want, how they feel, and what they need. While quick feedback tools like polls or ratings are great for snap reactions, surveys allow you to ask big questions, explore details, and uncover insights that help you make smarter decisions.   Here are a few examples of how to follow up with surveys after getting ratings or poll responses:   Follow-up after a low rating If a customer gives a low rating, it’s essential to follow up with a survey to understand their dissatisfaction and identify areas for improvement. Follow-up after a high rating For customers who give you high ratings, send a survey to discover what they loved most, show your appreciation, and gather testimonials to strengthen social proof. Follow-up after a poll asking for preferences After using a poll to gauge content or product preferences, send a survey to get specific details on why customers made their choices. Then, tailor your future offerings based on their preferences.   With these tools, you can gather powerful insights with minimal effort, keep your customers engaged, and use their feedback to level up your brand—all without missing a beat in your marketing strategy. ... View more

Sections are a new tool in the latest email editor that allow you to group related blocks and layouts in your email campaign. By grouping content in sections, you can:   Apply certain styles to more blocks and layouts at once. Move, copy, or delete a larger set of content with only one click.   In this post, we’ll teach you the benefits of using Sections, share example use cases, and show you how to edit and manage sections.     Benefits of using Sections in email   Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Here are some of the key benefits of using sections in email:   Improved Organization and Readability Sections help break down content into digestible chunks, making it easier for readers to scan and find the information they’re interested in. This enhances the overall user experience and keeps the email from feeling overwhelming. This structured approach also makes it more likely that key messages and calls-to-action will be noticed and acted upon. Increased Engagement Well-organized emails can lead to higher engagement rates. When content is clearly grouped, readers are more likely to stay interested and interact with the email, such as clicking links or making purchases. Targeted Messaging Different sections allow you to tailor messages to different segments of your audience within a single email. For example, you can have a section for new subscribers, a section for loyal customers, and another for special promotions. Visual Appeal Sections can help create a visually appealing layout. Using a variety of block types (images, text, buttons, video) within distinct sections can make the email more attractive and engaging. Improved Conversion Rates Clear and well-organized sections can guide the reader through a logical flow, leading them to take specific actions like signing up for a webinar, downloading a resource, or making a purchase.   Examples of how to use Sections in an email   The opportunities for using Sections in an email are endless. Below are just a few examples of how you can combine multiple blocks and/or layouts to build a section.   Header   The header of your email is the first thing your recipients see in your email once it hits the inbox. It’s also the perfect opportunity to introduce your brand and ensure your subscribers know who you are.   You could use a section to build your header content to include your:   Company logo. Main navigation links. Social media icons. Urgent announcement or call-to-action. This could include things like a banner to announce a limited time offer or sale that’s ending soon.   Blog Posts or Article Listings   If your goal is to increase website traffic, show that you’re a thought leader in your industry, and position yourself as an expert–you probably want to drive recipients to your blog to explore insights and tips on different topics.    If you have different categories of content on your blog, you could use different sections to highlight these categories and apply different styles to each to make them stand out from each other.   Within each section, you would use alternating layouts to list out several relevant blog posts with:   An Image Block for the blog image. Text Blocks with the blog post title and/or short description. Text Block for the date of the blog post with author. Button Block to link to the post on your website.     Testimonials   Featuring quotes, ratings or testimonials from your own customers is a great way to build social proof and trust in your brand, products and services.   Using a section with multiple two-column layouts, you could feature testimonials from several customers with:   Text Blocks for each testimonial. Image Blocks for customer photos or product reviews. Optional Button Block to direct recipients to the relevant product or service being reviewed.     How to edit and manage Sections   We’ve made managing and customizing the styles of your sections easy.    Simply add new sections to your email by dragging them in from the Build tab. Once a section is in your email, you can also choose to move it around, copy it or remove it if the content is no longer needed.    To customize the styles of a particular section, simply click the pencil icon for the section you’d like to edit. You’ll have the following styling options available to you:   Inner width (we recommend 600-650px!). Outer background color or image. Inner background color or image. Border style, width, color and radius. Margins.   Learn more about how to manage and customize sections in the latest email editor.   Additional Resources Add, move and customize sections within your email template Best Practice for making a great-looking email Add, arrange or delete blocks in your email template Change the background color of an individual block in an email ... View more