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As long form video seems to be making a comeback, one trend I've noticed is to take a longer video and pull a "trailer" version (short version). This allows you to use the long version in your marketing while also having the short version as a "teaser" to use in spots where shorter video works... perhaps the call to action is even to keep watching on x,y,z channel or landing page. Iv'e seen this done often with podcasts and interviews. ... View more

Think of your email list as a way to provide *value* to the subscriber. This attracts them to subscribe and also creates fantastic rapport with them online. What do you offer that you could give them a "taste of"? What perks or insider access or special information could you make available to them in exchange for their email address? This is often referred to as a "lead magnet" because you want to identify what they would want and give that to them. Moving forward it becomes all about providing them value through your ongoing emails, keeping you top of mind, front of mind, and nurturing your relationship with them towards the sale. ... View more