Hi Sam, Something to try is to start future emails with a tutorial of how a recipient can take the email they receive and move it from Trash/Spam to the inbox. Or, if the emails are landing in Gmail's promotional or social tabs - encourage recipients to move them by dragging them into the primary tab. I've seen some people do short video tutorials around this topic. The other thing to consider is - keep building your email list. New sign-ups are going to be much more interested vs. people who've been on the list for a long time. So, that's where I focus a lot of my attention. Also, how are sales? Though open rates may have fallen, is the company still getting the same bang for its buck by sending out the newsletter? We often focus on open vs. click rates. Clicking is more important because that's when someone is actually taking action. I hope this makes sense. Feel free to comment back or reach out to me if you need more insight. Good luck! It's a changing business and it's often hard to tell why something changes!
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