About AlbertKaufman

Wow, what I had to learn when I was first starting out?  Everything. I knew nothing about marketing. Now, I'm teaching people how to do marketing for the past 13 years - thanks to Constant Contact!  ... View more

Perfect this has been super helpful!  ... View more

Thanks, Kara. I removed the video altogether and added more text as an explanation of what my newsletter is about. I also added a picture of me. Thank you so much for your feedback.  ... View more

Thanks, Christine - that's an interesting idea, thank you.  Since the URL is generally the link under some text, I'm not too concerned with that... And, I'm also a one-person outfit, so the fewer steps = better on my end. But let me give that some thought.  ... View more

Vee, I often will use a url shortener = easiest one for me to remember is tinyurl.com - but you're right - they could be shorter.  ... View more

Hi Sam,  Something to try is to start future emails with a tutorial of how a recipient can take the email they receive and move it from Trash/Spam to the inbox. Or, if the emails are landing in Gmail's promotional or social tabs - encourage recipients to move them by dragging them into the primary tab. I've seen some people do short video tutorials around this topic.    The other thing to consider is - keep building your email list.  New sign-ups are going to be much more interested vs. people who've been on the list for a long time.  So, that's where I focus a lot of my attention. Also, how are sales? Though open rates may have fallen, is the company still getting the same bang for its buck by sending out the newsletter?  We often focus on open vs. click rates. Clicking is more important because that's when someone is actually taking action. I hope this makes sense.  Feel free to comment back or reach out to me if you need more insight.  Good luck!  It's a changing business and it's often hard to tell why something changes!  ... View more

Visiting the Community's  Get Advice  board and creating a new topic. - done.  And I also responded to one request for feedback as well.  ... View more

Great ideas every one of them! I will make those changes - I keep trying things to see what works.  I'm loving the new landing page feature!  ... View more

Thanks so much, Jskeel - I am going to make those changes and I also added in links to Constant Contact-related things to give the page a bit more color.  ... View more

Thank you.  ... View more

thanks, Amber.  ... View more

Thanks, this sounds like fun. Here's my entry! This went out to my business list (CTCT offer is passed now.). https://conta.cc/2HYEjzc Happy spring from the Pacific Northwest!  PS - looking through the various entrants so far it seems like people might want to take advantage of the "critique my newsletter" part of this forum.  ... View more

If you collect zip code information - you can export your DB and import it into Google maps - that will give you an idea of where your clients are! ... View more

I appreciate the feedback, thank you! ... View more

I'm following this - hoping this will get resolved.  Thanks!  ... View more

Hi  ErykaQ,   I would recommend switching to the new editor if you haven't already. Also, you may want to get a handle on the number of colors you use, and possibly switch to a one-column format.  There is a lot going on here - if you'd like a more thorough discussion of how to improve this, please reach out. It looks like you're doing some cool things in Oakland! Peace,  ... View more

Good working with you via Zoom yesterday, Pete. Continued success with your newsletter and building your email list!  ... View more

You can reach me at albert@albertideation.com      ... View more

Hi Pete,    I like your mission - and, you might consider shortening each newsletter/newspaper a bit. Otherwise, you'll probably lose people too quickly, and people will tune out. Imagine what you could accomplish with 20 lines of text, one image or video. That said, I see you have a ton of content - so, could you perhaps tease people with some of your hottest anti-Trump stuff and then lead them to a website/blog for the rest of it?   Also, I recommend learning how the latest Constant Contact editor works so you can make your offer really stand out.  With a few tweaks I could help you with a template to make your message harder hitting and perhaps you could even take back the house and senate in 2018   Good luck with this! Get in touch if you'd like  hand.  ... View more

Here you go, Dani - here's my archive which I created using the new tool.   http://albertideation.com/my-newsletter-archive ... View more