Contacts with less than a 1% Open Rate

[JenniferC1766]

I can't seem to find a way to get a report of just customers based on their open rate.  For example I have some customers that have a 0% open rate and a 0% click rate and I'd rather remove them.  To find these customers do I really have to click on every single customer and look at their details?  There's gotta be a better way?

[William_A]

Hello @JenniferC1766 ,

I'd recommend checking out this article regarding contact engagements, as it covers ways you can re-engage the lower level contacts. Once you've made an effort to re-engage them, any that remain low engagement level should probably be deleted to reduce clutter and potentially costs.

You can also create your own sort of least-engaged segmentation, beyond the pre-built algorithmic one. This way you can deliberately target contacts that haven't even opened your material in months or longer, and simply get rid of them if you don't believe they're worth the effort of trying to re-engage. 

[JenniferC1766]

Thank you William, I'm not looking to engage with them, I want to delete them since they've been on a list for over 5 years and less than 1% open rate.  How do I do that without clicking on every single customer that are least engaged?   I have over 6,000 "least engaged" customers and going through each one is really a bad experience.  The data is already in constant contact, but doesn't seem to be easily accessible to customers.  

[William_A]

You can just add the least engaged contacts to a list, then select-all while viewing in the list by clicking the top-most checkmark box, and then delete them.