We all started somewhere! Share your experience on the Get Advice: Let's Get Started Sweepstakes thread and be entered to win a $100 credit on your Constant Contact account.

Open Rate Optimization - Resending to Non-openers


Open Rate Optimization - Resending to Non-openers

Do people who have email preview panes set up in outlook who can read emails without clicking on them count as 'non-openers?


Hi !


Thanks for reaching out to the Community! We track opens by placing a 1 pixel image within the campaign. If the preview pane is displaying images, then it will be tracked as an open. If the preview pane does not display images, but the subscriber clicks a link it will also be tracked as an open.  You can learn more here.

Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.