This feature is great, helps a lot of with open rates, but it would be even better if you could change the TIME OF DAY on the re-send as well, and not just the subject line.
I.E. if you send an email on Monday at 9 AM and want to send a reminder on Thursday at noon, to catch those unopened contacts on a lunch hour, etc. Sometimes it's not just re-sending the email, but also sending it at a different time of day, so just this simple feature would make the tool way more flexible and effective. Please consider adding this soon!
I can understand how helpful it would be to customize this re-send to your non-openers at the time of your choosing. I apologize being able to schedule your Resend To Non-Openers to send at a specific time is not currently an available feature. It is however a feature request we are currently reviewing. Feedback like yours is important as we are always open to ways we can better our user's experience. In fact I have tracked this information in your account and submitted it to the appropriate teams. In the meantime, as a workaround I would suggest resending your campaign manually. You can do this by selecting all the Did Not Open contacts in your campaign's Reporting and adding them into a new list. You can then copy your campaign, update the subject line, and schedule it to your newly created list at the time of your choosing.