I want to express that it is quite challenging for older people to understand the unsubscribe and resubscribe process. I am unsatisfied with the options for them to resubscribe. Most of my contacts are senior citizens. Many of them are quite technically literate for their age. But still, it is easy for anyone to accidentally hit the unsubscribe button. When this happens in my contact community, these folks come to me for help. They ask me to add them back into my newsletter list. I haven't personally used the resubscribe link, but I have heard from enough people who I know to be tech savvy, that they tried to use the link and it didn't work - they re-confirmed the unsubscribe when they were trying to resubscribe. So they accidentally hit it once, then they asked me to add them back in, CC sent them a link which I initiated, and the contact is STILL not subscribed. This person is now quite frustrated. I'm left trying to explain and justify the CC system. At its worst with this problem, I forward each email to the poor subscriber from my own email account because they are finding the process so difficult to understand. Is there anything you can do to simplify? When an accidental unsubscribe comes from a younger person, it is sorted out quickly. But I really feel sympathy for my older people who are trying so hard to get newsletters and don't understand why they can't.
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