Crafting a professional email campaign involves more than just writing content and hitting send. To make a lasting impression and drive results, focus on these three essential components.
Include Your Logo: Increase Brand Awareness
Your logo is the face of your brand. When included in your email campaigns, it reinforces brand awareness and builds trust. Make sure it’s optimized for email and looks crisp across different email clients. PRO TIP: place your logo at the top of your email, either left- or center-aligned and link it to your primary CTA (call-to-action) or to your website.
Domain-Based Email Address: Boost Credibility
Using a domain-based email address (like md@melaniediehl.com) instead of a free email service provider (like Gmail or Yahoo) not only builds trust, but it also elevates your professional image and helps strengthen your brand identity. PRO TIP: authenticate your domain-based email address to increase security and improve deliverability.
Links to Social Media: Expand Your Reach
Including links to your social media profiles in your email campaigns can expand your online presence, encourage engagement, increase overall visibility and foster a loyal community around your business. PRO TIP: Only share links to social media platforms where you’re actively posting. If that’s only one, that’s perfectly fine!Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
|---|
Thanks for sharing @MelanieDiehl!
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
|---|
You're welcome Chris!
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
|---|
Thanks for sharing, Melanie! I think when I'm giving feedback on templates, putting the logo at the top and adding social media icons has got to be some of my most frequent advice. And it can make a huge difference!
Content Manager Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. | |
|---|
-
Featured Article
Use Sections to Build Email Campaigns Faster and Improve Engagement Rates
Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.
See Article -
Featured Thread
Casual Conversations: What's your go-to playlist?
If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!
View thread -
Featured Thread
Ready, Set, Send Reflections
The Ready, Set, Send Challenge has finished! Let's reflect on the wins and accomplishments over the last six weeks.
Join challenge
Just Getting Started?
We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.
Start Here