Sometimes it is easier to craft the subject line after you’ve written the content. As you’re building your email, ideas for subject lines sometimes surface.
Make sure your subject line is short and to the point, and it is interesting enough to get someone to open your email. Constant Contact has a great tool that tests and suggests subject lines.
Here is an article and a video, both will provide the ideas you are looking for: https://solutionsforgrowthllc.com/blog/february-2016-7-tips-for-subject-lines-that-get-results/ https://youtu.be/iQQhKflxbVA?si=1x5RRK8xcdlQaNee If you have any questions, feel free to reach out to me. I'm always happy to help.
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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Hi, @Grace_R
Good question; I would say personalization in subject lines would improve your open rates. Use the recipient's name or relevant personal information to grab their attention.
- Example: "John, Exclusive Offer Just for You!"
I am sure one of our many experts in the community have even better suggestions than mine, but I did find a few resources to help you get started.
Hope this helps a bit.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
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I decided to jump over to my personal inbox and scroll through the first page to see what emails I had clicked on. Besides the jury duty summons (definitely clicked on that), I also clicked on an email that was offering a discount for an art tutorial (I mentioned in another post that I'm a sucker for these things). I clicked on a project update email for something I backed on a crowdfunding program. I also clicked on an email that identified me by name and another one that is a newsletter for an art program I use.
My main takeaway from observing my own behavior (which should be viewed as strictly anecdotal) is that while my inbox is filled with a lot of deals, delivery notifications, and news alerts I primarily focused on the emails that talked to me directly or relate to products/services I've shown expressed interest in.
It highlights the importance of making sure you're not just sending to any, ol' contact. I am interested in art-related stuff, but not, say, gardening. Review your audience engagement and if you can't win back their interest, focus on the contacts that are actively engaging with your campaigns.
Content Manager Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. | |
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Sometimes it is easier to craft the subject line after you’ve written the content. As you’re building your email, ideas for subject lines sometimes surface.
Make sure your subject line is short and to the point, and it is interesting enough to get someone to open your email. Constant Contact has a great tool that tests and suggests subject lines.
Here is an article and a video, both will provide the ideas you are looking for: https://solutionsforgrowthllc.com/blog/february-2016-7-tips-for-subject-lines-that-get-results/ https://youtu.be/iQQhKflxbVA?si=1x5RRK8xcdlQaNee If you have any questions, feel free to reach out to me. I'm always happy to help.
David Fischer Solutions For Growth Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
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