Best email subject lines to improve open rates?

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Grace_R
Employee

I've been hearing from individuals who don't think their subject lines are enticing contacts to open their emails. Could you share some tips on how to make subject lines more attention-grabbing? Open to any and all ideas. Thanks!

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DavidFischerSolutionsForGrowth
Community Coach

Sometimes it is easier to craft the subject line after you’ve written the content. As you’re building your email, ideas for subject lines sometimes surface.

Make sure your subject line is short and to the point, and it is interesting enough to get someone to open your email. Constant Contact has a great tool that tests and suggests subject lines.

Here is an article and a video, both will provide the ideas you are looking for: https://solutionsforgrowthllc.com/blog/february-2016-7-tips-for-subject-lines-that-get-results/    https://youtu.be/iQQhKflxbVA?si=1x5RRK8xcdlQaNee  If you have any questions, feel free to reach out to me. I'm always happy to help.



David Fischer

Solutions for Growth

Schedule a call - https://bit.ly/ScheduleDavidCall


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3 REPLIES 3
Chris-S
Administrator

Hi, @Grace_R 

 

Good question; I would say personalization in subject lines would improve your open rates. Use the recipient's name or relevant personal information to grab their attention.

  • Example: "John, Exclusive Offer Just for You!"

I am sure one of our many experts in the community have even better suggestions than mine, but I did find a few resources to help you get started.

 

#43 - Creating Subject Lines that Get Opens with Jay Schwedelson 

Grab Attention with These Subject Line Best Practices 

 

Hope this helps a bit.

 

 

 

 



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Nick_S
Administrator
0 Votes

I decided to jump over to my personal inbox and scroll through the first page to see what emails I had clicked on. Besides the jury duty summons (definitely clicked on that), I also clicked on an email that was offering a discount for an art tutorial (I mentioned in another post that I'm a sucker for these things). I clicked on a project update email for something I backed on a crowdfunding program. I also clicked on an email that identified me by name and another one that is a newsletter for an art program I use.

 

My main takeaway from observing my own behavior (which should be viewed as strictly anecdotal) is that while my inbox is filled with a lot of deals, delivery notifications, and news alerts I primarily focused on the emails that talked to me directly or relate to products/services I've shown expressed interest in.

 

It highlights the importance of making sure you're not just sending to any, ol' contact. I am interested in art-related stuff, but not, say, gardening. Review your audience engagement and if you can't win back their interest, focus on the contacts that are actively engaging with your campaigns.



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DavidFischerSolutionsForGrowth
Community Coach

Sometimes it is easier to craft the subject line after you’ve written the content. As you’re building your email, ideas for subject lines sometimes surface.

Make sure your subject line is short and to the point, and it is interesting enough to get someone to open your email. Constant Contact has a great tool that tests and suggests subject lines.

Here is an article and a video, both will provide the ideas you are looking for: https://solutionsforgrowthllc.com/blog/february-2016-7-tips-for-subject-lines-that-get-results/    https://youtu.be/iQQhKflxbVA?si=1x5RRK8xcdlQaNee  If you have any questions, feel free to reach out to me. I'm always happy to help.



David Fischer

Solutions for Growth

Schedule a call - https://bit.ly/ScheduleDavidCall


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

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