What kind of content should I include in my newsletter?


Customers have been asking what kind of content should they include in their company newsletter. Some things I love to see in newsletters is a monthly recap, promotions, images, and any events that the business might be hosting in the coming season. What are some content ideas you put in your newsletter to capture what you've been doing as a business and what you are looking to promote?   


I don't run my own newsletter (maybe I should... anyone want to read a weekly Nick's Thoughts newsletter?), but I can at least talk about what I like to see!


As an art enthusiast, I've subscribed to a bunch of artist newsletters. I'm usually looking to see if they share exclusive reveals of new artwork or offer some kind of tutorial that I can follow along. I also follow art agencies, as they will usually send newsletters that show all the new art on sale (which I can rarely afford to buy, but I still like to look).


I just followed a new art newsletter the other day because they offered a free PDF download of their latest sketchbook for anyone who signs up. That always gets me.


Ultimately, I really appreciate the very busy artists that take time to offer some deeper insight into their craft, whether it's in the newsletter or links back to their blog. Ideally, it'll link back to a blog that I can bookmark in case I'm jumping around my emails catching up on stuff.


Use Email Newsletters to Engage with Your Audience covers some worthwhile information, too.


We also post monthly holiday and newsletter ideas for the following month. June just started, but still check it out: June Holidays and Newsletter Ideas — 2024 

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In my opinion, the approach may differ depending on the specific industries or businesses of individuals. However, I can provide some general recommendations.


Unique content, provide subscribers with content that is not available elsewhere. This could include exclusive articles, interviews, or behind-the-scenes glimpses into your work or industry.


Share special deals, discounts, or offers that are only available to your newsletter subscribers. This can be a motivating factor for people to subscribe and remain engaged.


Keep subscribers informed about any updates, changes, or announcements related to your company, products or services.


Showcase content produced by your subscribers, such as testimonials, reviews, or user-generated photos or videos.


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Community Coach

When I am working with a new client, and we get to the content piece, I propose they choose 2-3 or so of these:

  • Product/Service Highlight
  • An Upcoming Event
  • Blog Post
  • Industry News
  • Partner Recommendation
  • Product Recommendation
  • Staff Introduction
  • Something Else?

Usually, this is enough to get the idea ball rolling. And I usually use these ideas for my own emails!

Tracey Lee Davis

ZingPop Social Media

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Note: I am not a Constant Contact employee.




About that email content issue - trust me, I get it. Staring at a blank screen, trying to make your mark in the internet jungle can feel like climbing Everest in flip-flops. But don't sweat it! I've got a trick up my sleeve that might just save your sanity.


Picture this: split the year into four seasons and voila! You've got yourself an editorial calendar. Sounds fancy, right? But it's actually super simple and crazy effective.


Think about your business for a moment. Each season brings its own flavor, right? Let's say you're a real estate genius - winter's going to look way different from summer for your clients. Imagine being the go-to guru for new homeowners battling their first winter. You could dish out tips on avoiding frozen pipes or finding the best snow removal service. Come spring, you're all about garden prep and spring cleaning. Summer? Maybe it's all about boosting curb appeal. And fall... well, you get the picture!


The secret sauce? You're serving up free, super helpful info that keeps your clients coming back for seconds (and referring their friends!).


I know this real estate rockstar in Colorado who's totally nailed this approach. She spent one caffeine-fueled weekend writing a whole year's worth of seasonal content. Now it's all locked and loaded in her APB (library and automated path builder) , firing off right on schedule. And guess what? Her clients absolutely love it!  So, ready to give your content strategy a season-tastic makeover? (🧀 Cheesy, I know.) 


Trust me, your future self will thank you! 😉

Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.

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