Great goals @KieraR8
First off—major kudos on these SMART goals! 🎯 You’ve really got a solid game plan here. Focusing on amputees, individuals with limb differences, and healthcare professionals is a well-targeted approach.
Your marketing goal is clear: you aim to increase newsletter opens and grow the database by March 2025. I love it, but what’s your measurable goal? Do you want to increase open rates by 5, 10, or 15%?
I see you're all about balance – using a mix of traditional methods like letters and calls, along with digital channels. Covering all your bases. The key metrics you’re tracking—participants, support requests, and activity sign-ups — are spot on! But if you want to elevate your game even further, consider tracking more specific KPIs. For example, you could monitor newsletter open rates, click-through rates, or the number of people who go from reading your emails to attending your events.
Also, when it comes to your newsletter, don’t be afraid to throw in some catchy subject lines or maybe even a GIF or two—that could bump those opens even higher!
With December 2025 on your timeline, you’ve got plenty of runways to crush it. I’m excited to see your results and hopefully some fun newsletter experiments along the way! Make sure to participate in our week 2 thread designing the perfect email
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