About Chris-S

I don't have experience in the restaurant industry, but I am a big fan of a local family restaurant in my neighborhood and done some cool things recently.     They implement a loyalty program to reward repeat customers and encourage them to return. Offering incentives such as discounts, freebies, and free food. (I have definitely increased my business there since then.) They also encourage you to leave reviews on platforms like Yelp and Google, negative or positive in exchange for a free drink.   We also have a recording of Q&A from our "Making Sense of Online Marketing for Restaurants" Webinar you may be interested in.   ... View more

There are likely many diverse answers to this depending on the industry, type of business, and many other criteria.   I recently listened to the Be a Marketer podcast; How many follow-up emails should occur?   In the podcast it was mentioned multiple follow-ups after initial email outreach are crucial as one email is often insufficient due to recipients' busy lives. Additionally, schedule at least three email touches to increase chances of a response.   Dave also cover this topic in a quick YouTube video. Check it out!     Hope this is a good start! ... View more

Good question @ChristianN559    Purchasing an email list may seem like a quick solution, but it comes with several drawbacks; it's best to avoid this strategy: Low-Quality: contacts on purchased lists may not have an interest in your product or service. They probably aren't even aware that their email addresses are being sold, leading to negative responses from recipients. (Think of telemarketers calling you.) Legal Issues: sending emails to purchased lists without explicit consent can violate anti-spam laws like the CAN-SPAM Act or GDPR. This can result in severe fines and damage to your reputation. Reputation Damage: unsolicited emails to purchased lists can tarnish your brand's reputation and credibility. Recipients may mark your emails as spam, negatively impacting your deliverability rates. Ineffective Marketing: even if you manage to reach some recipients, conversion rates are likely to be low since they haven't actively opted in to receive emails from you. Building an organic email list through opt-ins ensures you target individuals genuinely interested in your offerings. Instead of buying email lists, focus on building your own organic list: Engaging Content: Create compelling content that encourages visitors to subscribe to your newsletter. Incentives: Offer discounts or exclusive content in exchange for email sign-ups, providing value to potential subscribers. Digital Channels: Utilize social media and other digital platforms to drive traffic to your email sign-up forms. Networking and Events: Attend industry events and network to collect email addresses from interested individuals. By prioritizing the growth of an organic email list, you'll reach people genuinely interested in your offerings, leading to higher engagement and conversion rates. Quality over quantity is key when it comes to building a successful email marketing strategy.   ... View more