Hey @ohoffer! Thanks for coming in. It's great to hear that you have a high open rate and you're ready to take that next step to increase engagement. I'd be happy to take a look at your newsletter.
First: some things I like. Something you're doing already to shorten your newsletter is the usage of "Read More" links. The hyperlinks are clearly defined by having them be underlined, bolded, and a different color from the rest of the text. A small change I'd make is having your toolbar at the top reflect the styling to have bolded text. Your sections are broken out so I know exactly what I'll be reading in that area. The colors match your branding to create a consistent experience for those who visit your website and receive your emails.
Since you brought up engagement, let's tackle that. During the webinar, we talked about calls to action. Of course, we wouldn't want to overload this newsletter with buttons. Think "What is the most important message I want my readers to see?" Do you see any patterns in your reporting with the types of links that are being clicked (class schedules, resources, etc)? Those should influence your CTAs. At the top of the email, you are promoting a live stream that needs an RSVP. That's a good place to have a button to remind your contacts they need to sign up to attend. Since you have a lot of events to promote, you may want to consider pointing your contacts towards the event calendar you have on your website instead of listing the events out individually as this takes up a lot of space. If there is a special event or a new class you'd like to share, this can be called out in the email.
Also a quick hit: the social media buttons are really small. Those can definitely be increased in size.
Those are a few of the tips that I have. I hope these come in handy!
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