Community Blog - Page 4

We know as someone running or working for a Nonprofit you are passionate individuals. Sometimes that passion can get lost in large amounts of text. Email readers spend 3 seconds determining if they will read an email once they have opened it.

Welcome to Community Coaches Callout, where we shine a light on the awesome individuals who make up the Community Coaches team. These dedicated super users go above and beyond to provide invaluable product and marketing insights to their fellow users in the Constant Contact Community. Our Coaches bring a unique perspective as business owners themselves.

Wellness Extract was founded by Virender Dass in 2017, emerging from his desire to create a health supplement company after his mother's cancer diagnosis. While his background was in the film industry, Dass turned his focus to the behind-the-scenes work of researching and developing high-quality, affordable supplements, launching the products in 2019. The company's mission focuses on enhancing health and wellness through natural supplements.

Effective email marketing isn’t just about sending emails—it's about sending the right emails to the right people. While generic emails can get the job done, taking the time to group your audience by their preferences and behaviors can elevate your email game and provide your subscribers with the exact information they want and need. Here are segmentation ideas to help get you started.

While there are a lot of designated holidays for August, I’ve picked a few that I feel are worth mentioning. Take a look through the following August holidays and newsletter ideas and see what resonates with you. Then think about how you might be able to share that holiday with your readers — in a caring way.

Welcome to our monthly "What You May Have Missed" roundup! In this post, I’ll highlight some of the top articles and posts that you might have missed on the Constant Contact Community in the last month. 

Sky Candle Co., founded by Albert Feldman and Greg Dekermenjian, is a shining example of how a small business can  illuminate its path to success even during challenging times. The company, which specializes in clean, vegan, non-toxic candles, diffusers, and room sprays, began as a side hustle. Named after the owners' beloved dog, Sky, the business took off during the COVID-19 pandemic, a time when the world seemed to pause, and many small businesses faced uncertainty.

Email list segmentation is the process of creating separate email lists based on any number of factors that influence how, when, and why customers are receiving communications from your business. Segmented email lists make sure your customers receive personalized messages at the right time.

You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. Discover the right frequency for your audience!

July is a tough time of year to stay in touch with your audience—between vacations, travel, and beating the summer heat, you’ll need something attention-grabbing (or cooling) to give them a reason to engage.