I had to call tech support for help with resubscribing a contact who mistakenly unsubscribed. I found out the "confirmed opt-in" setting has to be turned on while sending the confirmation email and must remain on until a reply is received from the recipient. Since the "confirmed opt-in" feature is not mandatory, it should be clear when the "resubscribe" button is clicked that the "confirmed opt-in" feature must be turned on in order for it to work.
Confirmed Opt-In (or COI) is not required to be turned on prior to sending a resubscribe email. As long as the contact specifically clicks the Resubscribe button in the email, they will be added to the list and you will be sure this follows our send permission requirements. Contacts in Awaiting Confirmation cannot be sent emails.
If you wish to be able to resend the Resubscribe email to a contact in the Awaiting Confirmation status, please vote or comment on the attached thread.
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