Join our AMA on Thursday, December 11! Get your marketing questions answered live. 💬
Need Help Creating a Winback Email
Hi!
I'm creating a winback email campaign that will be sent to our non-openers over the past 6 months, but need some help with the buttons and linking. I'm doing an A/B test, so I have created two emails.
Here's what I need help with:
1. Email 1 includes copy asking the subscriber to select one of two buttons. Button 1 says "Yes Please!" prompting the subscriber to click if they want stay on our list (just as a general subscriber, doesn't need to be segmented). And button 2 says "No Thanks" and should remove the subscriber from our list. How do I do this?
2. Email 2 I'm wanting to send subscribers to our "Update Your Profile" landing page - how do I link to this in a button?
Thank you!
6 replies
Best reply by TraceyLeeDavis
Hi @user526518,
Since @MelanieDiehl already gave some excellent advice for the second email, I'll help out with the first one! You can easily insert a poll into your email. Once you do that, you will be able to add any of the "No thanks" folks to a list (I'd recommend setting up a special list for this purpose, perhaps called "Unsubscribes"), and then you can unsubscribe them all from that list. Easy peasy! 
Join Our New Small Business Marketplace!
We're highlighting small businesses from our community. Add your business to the Marketplace to get discovered by new customers and support other entrepreneurs.
Popular Posts:
💌 Coming Soon: A New and Improved Canva Integration!
📊 The New UTM Feature Changes How You Prove ROI From Email
☃️December Holiday Marketing Ideas