Hey @MicheleH2
First, let me say that I really like your mission! I'm the VP of marketing at a national organization with a similar goal and email marketing is a strong player in our marketing efforts.
I found your email to be very easy to read. As someone who can identify as your ideal client persona, the colors, the imagery and the branding were attractive to me. As a marketer, I suggest making the following tweaks.
1. Position your primary CTA (call-to-action) at the beginning of the campaign. If someone opens your email and doesn't read all the way through, they hopefully get far enough to take the action you desire. Also, consider linking your logo to your primary CTA as well. Brand logos often have one of the highest clicks in an email.
2. Consider testing the use of buttons in addition to text links. Many readers are more visual and compelled to click on a button.
Blessings,
Melanie
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