Hi @Omar0579. It's great that you want to include email as part of your goal! The true goal here is to "close three new deals".
At trade shows, make it easy for them to receive information if they are interested in hearing more from you. Use a sign-up landing page to collect their name, email, and phone number. Even a piece of paper where they write down their info will work but make sure to add them to your contact list very soon after the event. You'll want to have a welcome email ready to go so it will send as soon as they are added. I don't know exactly what your industry is, but at minimum, tell them thank you for joining, include your contact information, links to your website/social channels, and what services you offer. Follow up a few days later to speak more about what you can do for them or offer a free consultation.
Good luck!
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