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Click through #/rate on my emails is incorrect

LeslieQ34
Retail

Click through #/rate on my emails is incorrect

On the last email I sent on 12/23, the # of click throughs shows 2, but the click-through distribution shows that 5 people actually clicked through - so the 2 appears to be incorrect.  Why is this happening?

1 REPLY 1
William_D
Moderator

Hello @LeslieQ34 ,

 

Your unique clicks - which indicates an email's base click-rate reporting - is 2 at the time of this post.

 

The grand total of clicks on that email - all clicks done by the contacts that opened your email, which could include the same person clicking different links at different times - is 5 at the time of this post.

 

For more info on the click-through rate


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William D
Community & Social Media Support
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