On the last email I sent on 12/23, the # of click throughs shows 2, but the click-through distribution shows that 5 people actually clicked through - so the 2 appears to be incorrect. Why is this happening?
Hello @LeslieQ34 ,
Your unique clicks - which indicates an email's base click-rate reporting - is 2 at the time of this post.
The grand total of clicks on that email - all clicks done by the contacts that opened your email, which could include the same person clicking different links at different times - is 5 at the time of this post.