How to filter least engaged by lists?

HannahsTreasure
Regular Participant

How to filter least engaged by lists?

Hello!
How do you filter the least engaged contacts by list?  For example, I want to see the least engaged contacts on my Active Volunteer list because the emails I send to them aren't relevant if they aren't active.  Is there a way to do this?

Thanks

1 REPLY 1
William_D
Moderator

Hello @HannahsTreasure ,

 

I'd recommend setting up a segment with the following criteria:

  • List Membership > On List > Active Volunteer
  • Contact Activity > Engagement > is > Least Engaged

For a visualization of how it would look when selecting the criteria:

Screenshot 2021-07-29 105531.jpg

 

From there you can send an email to that segment, or add that segment of contacts to a list of their own for further management/deletion.

 

One course of action to consider is creating a simple email letting those contacts know that your reporting isn't showing as much engagement from them, so you'll be removing them from future mailings. Then include a link in the email to a landing page sign up form where they can sign back up, if they're ever interested in doing so. Then send the email to that segment / newly created list, and delete the contacts.


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William D
Community & Social Media Support
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