How can I create an email newsletter?

SOLVED
Go to solution
ChristianN559
Marketing Expert

What steps do I need to take if I want to start reaching out to potential customer via email and send them monthly newsletters?

1 ACCEPTED SOLUTION
DavidFischerSolutionsForGrowth
Community Coach

Creating an email newsletter may seem daunting but once you establish a template, audience, send schedule and goals, it will become easier. Here are some tips I hope will help you get started.

  1. Figure out the purpose of your newsletter. Is it to sell products and services? Provide educational or industry information? We have clients that sell products and services and we promote them specifically, generally offering a discount coupon or special promotion. For our clients who are consultants or in the medical profession, we promote their services and courses and provide educational information that is of interest to their audience.
  2. Build your email list. Get email address through your website, social media and other channels. We do not recommend you purchase lists. Build your lists organically.
  3. Design your newsletter. Choose one of Constant Contact’s great templates as a starting point. Use the colors of your brand, make sure you have your logo and contact information prominently displayed. Use call-to-action buttons throughout your email that link back to your website. Keep your email visually appealing, easy to read and mobile friendly. (You can check to see how it appears on a mobile device when you use Constant Contact’s Preview feature.)
  4. Create interesting content. Write content that provides value to your audience. Product information and discounts, educational information, curated content. Anything that is relevant. For some of our clients, we sometimes add something that is of personal interest to the audience such as a local festival or event, or even a recipe.
  5. Write a compelling subject line. Sometimes it is easier to craft the subject line after you’ve written the content. Make sure your subject line is short and to the point, but most importantly, make sure it is interesting enough to get someone to open your email. Your subject line is the “front door” to your newsletter. Constant Contact has a great tool to test and suggest subject lines.
  6. Establish a consistent email schedule. Decide how often you will send your newsletter, weekly or monthly, and stick to the schedule.
  7. Test and review how the email looks before you send it out. Use Constant Contact’s Preview feature to see how it will look on a desktop, on mobile and inbox.
  8. Review the data. About 4 days after you send out the email, look at data such as open and click rates, bounces, etc. Learn what works and what doesn’t. We continuously refine the content, design and strategies we use for our clients to improve engagement and results.

Still overwhelmed? We are a digital marketing company that, among other services, has been creating email newsletters for clients in a variety of industries for well over a decade. Reach out to me for more information and answers. I am always happy to help.



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


View solution in original post

5 REPLIES 5
Chris-S
Administrator

Morning @ChristianN559 and congratulations on reaching the Brand Visionary rank in the community! 🎉

 

A newsletter provides a direct line of communication with your audience, allowing them to learn more about your organization's values, goals, and offerings. It helps establish your brand's identity and showcases the content you offer. Over time, your newsletter becomes a valuable means of nurturing relationships with your audience.

 

We have many experts who can offer more practical advice, but @DaveCharest recently hosted a webinar on Use Email Newsletters to Engage with Your Audience.

 

It offers great strategies and tips for email newsletters.

 



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


DavidFischerSolutionsForGrowth
Community Coach

Creating an email newsletter may seem daunting but once you establish a template, audience, send schedule and goals, it will become easier. Here are some tips I hope will help you get started.

  1. Figure out the purpose of your newsletter. Is it to sell products and services? Provide educational or industry information? We have clients that sell products and services and we promote them specifically, generally offering a discount coupon or special promotion. For our clients who are consultants or in the medical profession, we promote their services and courses and provide educational information that is of interest to their audience.
  2. Build your email list. Get email address through your website, social media and other channels. We do not recommend you purchase lists. Build your lists organically.
  3. Design your newsletter. Choose one of Constant Contact’s great templates as a starting point. Use the colors of your brand, make sure you have your logo and contact information prominently displayed. Use call-to-action buttons throughout your email that link back to your website. Keep your email visually appealing, easy to read and mobile friendly. (You can check to see how it appears on a mobile device when you use Constant Contact’s Preview feature.)
  4. Create interesting content. Write content that provides value to your audience. Product information and discounts, educational information, curated content. Anything that is relevant. For some of our clients, we sometimes add something that is of personal interest to the audience such as a local festival or event, or even a recipe.
  5. Write a compelling subject line. Sometimes it is easier to craft the subject line after you’ve written the content. Make sure your subject line is short and to the point, but most importantly, make sure it is interesting enough to get someone to open your email. Your subject line is the “front door” to your newsletter. Constant Contact has a great tool to test and suggest subject lines.
  6. Establish a consistent email schedule. Decide how often you will send your newsletter, weekly or monthly, and stick to the schedule.
  7. Test and review how the email looks before you send it out. Use Constant Contact’s Preview feature to see how it will look on a desktop, on mobile and inbox.
  8. Review the data. About 4 days after you send out the email, look at data such as open and click rates, bounces, etc. Learn what works and what doesn’t. We continuously refine the content, design and strategies we use for our clients to improve engagement and results.

Still overwhelmed? We are a digital marketing company that, among other services, has been creating email newsletters for clients in a variety of industries for well over a decade. Reach out to me for more information and answers. I am always happy to help.



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


Yes I need my newsletter done and to be able to add my website

Chris-S
Administrator

Hi @LillianB352,

 

Thanks for posting and welcome to the community. I’ll bring in some of our top Coaches who have been designing newsletters for many years. @ACTIVATE  and @MelanieDiehl and @DavidFischerSolutionsForGrowth they can help and answer any of your questions.



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


Hi Lillian, I encourage you to reach out to us to explore the best way Solutions for Growth can support you to develop an effective email program. Check us out
David Fischer 888-840-2595 x701



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Reflections

    The Ready, Set, Send Challenge has finished! Let's reflect on the wins and accomplishments over the last six weeks.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
NOV 14
'Tis the Season for Last-Minute Holiday Marketing
2PM - 3PM EST