How do you leverage data and analytics to make informed business decisions?

Abigail_S
Administrator

Let's talk numbers! 

 

Personally, data can be a little daunting, but in retrospect, it's incredibly helpful in defining business needs. Data and analytics can help you with your goals of increasing profit and reducing costs. It can also help build your customer retention, manage your sales, and let you see the bigger picture for all things related to your business.  

 

Now that we know the importance of numbers, what are some ways you use data and analytics to effectively run your business? 



Abigail St Jean

Community Program Manager

Help others find this post by giving it kudos.


4 REPLIES 4
Chris-S
Administrator

I am sure our brilliant Coaches @DavidFischerSolutionsForGrowth@TraceyLeeDavis@MelanieDiehl @ACTIVATE have some insights they can share.



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


DavidFischerSolutionsForGrowth
Community Coach

We analyze the data provided by Constant Contact to evaluate the performance of our clients' email campaigns. We look at Opens, Clicks, Unsubscribes, etc., as well as the Heat Map which is a great way to take a "birds-eye" view of where our clients' customers clicked. We compare the data to our clients' previous numbers with the goal of always improving the results. We also compare this data with insights from Google Analytics to understand their customers’ behaviors after clicking from email to website. We look closely at the pages they navigate to and how long they stay there. We look at where they go after they visit a page. With the help of these insights, we make informed decisions for our clients. We closely test and monitor the effectiveness of those decisions and make tweaks and changes to ensure successful results for our clients.



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


Abigail_S
Administrator
0 Votes

This is super informative, David! Glad you guys are getting the best out of leveraging your data! 



Abigail St Jean

Community Program Manager

Help others find this post by giving it kudos.


ACTIVATE
Community Coach

I second David's answer above, and also want to add that I use data and analytics to create custom audiences for ad campaigns. This allows me to run promotions to those who have already engaged ads as well as upload custom audiences LISTS so that I can marketing online directly to those already in my database. Cold marketing = awareness. Warm marketing = conversions. 



Aaron Wesley Means

ACTIVATE Business Solutions

Visit my website

Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge: Week 3 - Audience Building

    Your email list is a valuable asset for your business. Let's learn the importance of growing it.

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
OCT 24
Engage and Convert: The Email and Social Media Power Play
2PM - 3PM EST