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  • About Nick_S

About Nick_S

Nick_S
Nick_S
Administrator
since ‎11-12-2015
‎12-06-2023
1215
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333
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41
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Latest Contributions by Nick_S
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#40 - Facing Challenges Headstrong with Julianna C...

by Administrator Nick_S in Be A Marketer
‎11-16-2023 09:00 AM
‎11-16-2023 09:00 AM
When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot.    Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neighboring tenant. Although the lawsuit was a setback, she pressed on, using headphones in class, until she and her building manager figured out a path forward.    Today, The Energy Barre offers yoga, barre, and dance classes in three locations in Massachusetts and online. Julianna is candid about the storms she’s had to weather in building her business — and grateful for the lessons she’s learned along the way.    “Once I made my way through the recovery periods, I was able to look back and see how much positive came out of those experiences,” she says.    In this episode of Be a Marketer, Julianna and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the ups and downs of owning a small business in an unpredictable world.    Meet Today’s Guest: Julianna Curtis of The Energy Barre ☕ What she does: Julianna is the founder and CEO of The Energy Barre, an independently owned fitness and yoga studio. Founded in 2013, The Energy Barre has three locations in Massachusetts and offers classes and sells apparel online.    💡 Key quote: “I am so excited and obsessed with the fact that this is what I get to do.”    👋 Where to find her: Instagram | LinkedIn   👋 Where to find The Energy Barre: Website | Instagram | Facebook | TikTok If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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  • Podcast
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  • Podcast

Constant Tips: Address your contacts with personal...

by Administrator Nick_S in Ask a Question
‎11-14-2023 11:54 AM
2 Kudos
‎11-14-2023 11:54 AM
2 Kudos
Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing   Address your contacts with personalized subject lines   What is subject line personalization?   Crafting subject lines that include a customized acknowledgment of the person it is being sent to.   Why should I adopt subject line personalization?   When we open our inboxes our eyes tend to gravitate towards subject lines that seem personal to us, usually in the form of being addressed by our first or full name. Additionally, if it’s followed by some kind of call-to-action that you’ll want the recipient to take.   There’s a balancing act where you don’t want to sound too intimidating or obnoxious and it should make sense in the context of the email campaign you’ve created.    Can you give me an example of a good personalized subject line?   “Chelsea, it’s booster shot time for your dog” is personal to Chelsea and gives a clear call-to-action that is sensible without being pushy. I would probably think twice before I open an email with the subject line, “Chelsea, if you don’t get your dog their booster shot RIGHT AWAY they’re going to DIE.”    Now that sounds like spam or phish-y. Also, I’d wonder why they’re calling me Chelsea… and I don’t have a dog… but, I digress.   If you’re looking for more examples, check out the 12 Tips for Creating the Best Email Subject Lines article on our blog!   I feel more confident now, but how do I personalize my subject line?   Our Knowledge Base will hook you up with the 1-2-3 on subject line personalization and it never hurts to personalize other parts of your email, too!   Did this help? Have questions? Let us know in the comments! ... View more
  • Tags:
  • Constant Tips
  • Personalization
  • Subject line
Labels:
  • Labels:
  • Constant Tips

Product Updates: Enhanced Email Template Customiza...

by Administrator Nick_S in Constant Contact News
‎11-10-2023 09:00 AM
‎11-10-2023 09:00 AM
    The Cross Device Email Editor just got even better with new, enhanced customization options to elevate your personalization options for template creation.   It was already possible to format and style text in an email and also change the background color or add a pattern, but with this new update you can:   Change the inner and outer backgrounds Add and customize borders Adjust the margins around your email template   All you have to do is click on the pencil icon in the top left corner of the template area and the new Customize section will appear.   Visit our Knowledge Base for a detailed walkthrough of how to customize the backgrounds, borders, and margins of your email template.   Are you excited about these new customization options? Let us know in the comments! ... View more
  • Tags:
  • email editing
  • Product Updates
  • Templates
Labels:
  • Product Updates

Re: Use the Name of a "List" in an Email Subject/B...

by Administrator Nick_S in Ask a Question
‎11-09-2023 02:35 PM
‎11-09-2023 02:35 PM
Hi @NathanS543,   Thank you for sharing this brain teaser of a question, as there are definitely a lot of variables to consider and still make sure you/we are creating a satisfying and professional experience for your contacts.   I'll start with subject lines: I don't think there is currently a way to achieve a satisfying result with this. You can only choose one custom field and as you said, if it doesn't apply to every property that is listed on a single custom field it would be confusing to recipients. The subject line or preheader could at least say something like, "If you're receiving this message one or more of your properties is being serviced."   I think we can achieve something desirable in the body of the email, but it would involve creating more custom fields.   The gist of it is you would create a custom field for each property (basically the name of the list they're on would also be reflected as a custom field). I know there are contacts that only manage one property, but they would still have to be updated with the custom field related to their property so that when they get targeted it would still populate. After creating the custom field (presumably naming it the title of the property) you would also fill in the field with the name of the property (however you would like it to display to the applicable contacts).   When you create these emails (or copy from old ones) you would just have to create a block where you would insert the applicable custom fields. When inserting the fields, you would leave the fallback option blank so that when someone receives the same email, but isn't managing one of the other properties, it wouldn't show (and wouldn't leave an excess space/line break).   Please let me know if that makes sense. We could certainly try to workshop it some more and it would require some upfront effort to get all the ducks in a row, but I think it would the best solution at this time. ... View more

Re: Rounded corners on photography

by Administrator Nick_S in Ask a Question
‎11-09-2023 01:20 PM
‎11-09-2023 01:20 PM
Hi @TechD5,   Constant Contact doesn't have a built-in option currently for rounding corners of images, but we do integrate with Canva which does have the option to add borders and rounded corners to elements (i.e. images). So, if you aren't using Canva currently, I highly recommend setting up an account and connecting it to your Constant Contact account! ... View more

#39 - Making a Positive Impact with Al Yeck

by Administrator Nick_S in Be A Marketer
‎11-09-2023 09:00 AM
‎11-09-2023 09:00 AM
“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.”    As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families.    A former Marine — and a former marketer — Al juggles many responsibilities in his role as Executive Director. He divides his days between managing the business side of the nonprofit and the farm itself, which doesn’t leave him much time for marketing.    His primary goal for the organization is to achieve financial solvency. That means marketing is especially important for getting the word out to local veterans groups, gardening groups, and others who might be interested in the farm’s mission.    Al leans on Constant Contact to help him spread the farm’s message efficiently. In this episode of Be a Marketer, Al and host Dave Charest, Director of Small Business Success at Constant Contact, dig into the joys and challenges of running a nonprofit and the marketing tactics that are helping the farm grow.    Meet Today’s Guest: Al Yeck of Veterans Healing Farm ☕ What he does: Al is a Marine Corps veteran and the Executive Director of Veterans Healing Farm, a nonprofit with a mission to enhance the mental, emotional, and physical well-being of U.S. veterans and their families.    💡 Key quote: “I just urge you, if you’re hurting, mentally or emotionally, to seek help… There should be no stigma attached to it. If you’re hurting, mentally [or] emotionally, join the club. We’re all broken. And we’re all just trying to get through this life together.”    👋 Where to find him: LinkedIn   👋 Where to find Veterans Healing Farm: Website | Donate | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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  • Podcast

Constant Tips: How to exclude contacts from a camp...

by Administrator Nick_S in Ask a Question
‎11-07-2023 02:04 PM
2 Kudos
‎11-07-2023 02:04 PM
2 Kudos
   Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing How to exclude contacts from a campaign?   Segmentation is an important aspect of making sure the right contacts are getting the right communications and/or promotions. Constant Contact offers a few different ways to segment your contacts, but let's focus on tags in this article.   What is a tag?   Tags are labels you can add to contacts.   What are examples of tags?   The possibilities are endless and based on the needs of your communication, but let's say you're a restaurant or food prep service and you want to send to your general interest and corporate catering lists, but only to those contacts who had previously identified themselves as vegetarian. Vegetarian, in this case, would be the tag! Alternatively, maybe you have Carnivore or Omnivore as other tags.   Another example: You handle email communications for a high school. You have one list called Parents, but you only want to target the parents of sophomores. Sophomores is the tag! You would have the different grades broken into tags: Freshmen, Sophomore, Junior, and Senior.   You might have contacts on separate lists that nonetheless might have some shared commonality between them that you might occasionally want to highlight (or exclude) when scheduling an email. Tags accomplish this!   Okay, but how do I do this?   Fear not, our trusty Knowledge Base has an article that will walk you through how to filter your contacts by tags when sending an email.     Did this help? Have questions? Let us know in the comments! ... View more
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  • Constant Tips
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  • Constant Tips

Re: Create a pop-up contact sign-up form for your ...

by Administrator Nick_S in Ask a Question
‎11-02-2023 02:58 PM
‎11-02-2023 02:58 PM
Hi @SeanG41,   At this time there isn't a way to customize the Thank You messaging after a contact signs up with the flyout out form. We are collecting feedback for our developers on this, so I will forward your interest along!   If you create a sign-up landing page you would have the ability to customize the thank you page. ... View more

Re: Tutorial: Add back an unsubscribed contact

by Administrator Nick_S in Ask a Question
‎11-02-2023 02:28 PM
‎11-02-2023 02:28 PM
Yes! You can. The logo can be changed under the account settings.  ... View more

#38 - Embracing What Works with Marissa Tilley & C...

by Administrator Nick_S in Be A Marketer
‎11-02-2023 09:00 AM
‎11-02-2023 09:00 AM
From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just five years, Lady Black Tie is the picture of small business success.    Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” she says. “I thought selling dresses would be super fun.”    Over the years, Marissa and her colleague Chelsea Demby, who runs Lady Black Tie’s media and influencer relations, have had to navigate a rapidly changing marketing landscape.    A few years ago, Marissa says, you could get “a nine-to-one return on your ad spend.” Today, with iOS updates impacting the power of ads and search engines taking a bigger cut of ad sales, they’re seeing returns of three-to-four at best. That’s why Marissa and Chelsea are leaning into email marketing to continue growing Lady Black Tie.   In this episode of Be a Marketer, Marissa and Chelsea talk to host Dave Charest, Director of Small Business Success at Constant Contact. Tune in for their tips on sustainable marketing, from avoiding the pitfalls of algorithm changes to navigating virality.    Meet Today’s Guests: Marissa Tilley and Chelsea Demby of Lady Black Tie   ☕ What Marissa does: Marissa is the owner and founder of Lady Black Tie, a Massachusetts-based fashion company with three lines of business: retail, ecommerce, and wholesale.    ☕ What Chelsea does: Chelsea is Lady Black Tie’s head of media and influencer relations.    💡 Marissa’s key quote: “It really came down to wanting to focus on the lighter side of life every day. Not every day is a joy. However, I do try to sit back and remind myself why I did this… seeing the smile on our customers’ faces when they find that dress.”   💡 Chelsea’s key quote: “My best advice is to really not strive for perfection. Have fun with it.”     👋 Where to find Marissa: LinkedIn   👋 Where to find Chelsea: LinkedIn   👋 Where to find Lady Black Tie: Website | Instagram | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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  • Podcast

Re: Best practices for including links in your cam...

by Administrator Nick_S in Ask a Question
‎10-31-2023 02:28 PM
‎10-31-2023 02:28 PM
Hi @DeborahB30,   I copied the link you shared and tried to replicate the error, but I could not. The 'Read More' block accepts the URL as well as just creating standard hyperlinked text. Are there any other details you could share that might tip us off as to what might be causing the error? Maybe share a screenshot of what you're seeing in your account? ... View more

Re: RSVP and Polls

by Administrator Nick_S in Ask a Question
‎10-31-2023 02:17 PM
‎10-31-2023 02:17 PM
Hi @POOLPACT,   If I am understanding what you're looking for, you'll want to follow the steps in this tutorial that covers how to view registrant list and details. It wouldn't be connected to the individual emails you send through the event, but under Reporting. ... View more

Critique My Campaign: Holiday Edition

by Administrator Nick_S in Share & Get Ideas
‎10-30-2023 08:52 PM
2 Kudos
‎10-30-2023 08:52 PM
2 Kudos
It feels like I’m always saying, “the holiday season is right around the corner” and yet, it’s always true. When it comes to marketing, online or otherwise, there is no busier season and as an online marketer, you want to provide valuable messaging to your audience to keep them engaged.   Of course, Constant Contact offers a variety of tools and features to help you create the best campaign you can shake a stick at. Have you given our AI Content Generator a spin yet? It might just help take some of the pressure off trying to figure out the right thing to say!   If you’re hesitant to schedule the email campaign to your audience because you’re just not sure if it’s ready, fear not! We encourage you to share the email template here so you can get targeted feedback from our knowledgeable support team and from other Community users!   How to share a permanent URL for an Email Campaign?    You’ll have to schedule and send the email to yourself first, but once it is in sent status you can follow the instructions here. If you decide to make any changes or feel ready to send to your contacts, you can make a copy of the sent campaign.   How to share a screenshot of your Email Campaign?   After you’ve taken a screenshot of your campaign, you can reply to this article (make sure you are logged in and click the "Comment" button) and insert the image in your response.   You can insert images from your computer (this uploads the image to your gallery), from your image gallery (if the image has been approved), or from another location on the web. To insert an image in a post: Start a new post. Click Insert Image. Choose an image source location. Follow the on-screen instructions   We look forward to seeing your awesome work! ... View more
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  • Labels:
  • Marketing Best Practices

Re: event communication options

by Administrator Nick_S in Ask a Question
‎10-26-2023 03:06 PM
‎10-26-2023 03:06 PM
Hi @BerryK,   I'm glad you were able to find out how to edit the follow-up message! And I appreciate your feedback about having control over the time frames for event reminders. I will submit that feedback to our developers. ... View more

Learning Hub

by Administrator Nick_S in Learning Hub
‎10-26-2023 09:13 AM
‎10-26-2023 09:13 AM
  Quick Video Tutorials On-Demand Courses Live Onboarding Webinars Short-2-minute videos covering everything you might want to know - binge-watch style. Take your time with 60-minute sessions on specific topics for a relaxed learning experience.  Learn in real-time with a friendly trainer. Ask questions and practice alongside your peers.       Watch Now Watch Now Register Now        1:1 Consultation   Schedule a personalized session with one of our onboarding specialists. We're here to address your inquiries and assist you in a smooth start.   Schedule Now       Additional Resources: Knowledge Base | Marketing Advice Blog | Quick Start Guides ... View more
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  • Account Tips

#37 - What You Can Do to Avoid the Junk Folder Wit...

by Administrator Nick_S in Be A Marketer
‎10-26-2023 09:00 AM
‎10-26-2023 09:00 AM
Your email’s journey to the customer’s inbox isn’t magic — it’s intentional. Constant Contact has email deliverability experts working behind the scenes to keep your special message out of the dreaded spam folder. But in addition to our technical crew, you, as the sender, can make certain shifts to increase your email’s deliverability.   Constant Contact’s Jon Marburger, Director of Email Deliverability, and Tara Natanson, Manager of Deliverability for ISP Relations, together have 31 years of experience in the email industry. Their biggest advice? Pay attention.   Metrics and unsubscribe comments can help you understand who’s reading your emails, as well as who’s leaving and why.   “The most underutilized part of our product is the opt-out comments,” says Tara. “People unsubscribe and leave you a message about why. You should really be looking at those. They are super enlightening.”   On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Jon and Tara about other Constant Contact features that can help with your email deliverability. They cover the Gmail Promotions tab and its undeserved bad rap, technical ways to get higher open and click rates, and why you should avoid single-image emails.   👉 How to Build an Effective Email List: Best Practices and Strategies 👉 How to Interpret Your Email Marketing Reporting 👉 Do You Know Why People Are Unsubscribing From Your Emails? 👉 Understanding Email Authentication 👉 How to Prepare for Upcoming Google and Yahoo! Changes   Meet Today’s Guests: Jon Marburger and Tara Natanson of Constant Contact ☕ What Jon does: Jon is the Director of Email Deliverability at Constant Contact.   💡 Key quote: “Listening to what your customers are telling you — even if it's a negative data point, giving the opportunity to indicate why they chose to unsubscribe — that's really important.”   👋 Where to find him: LinkedIn   ☕ What Tara does: Tara is the Manager of Deliverability and ISP Relations at Constant Contact.   💡 Key quote: “While it can be hard to see people leave, or to watch your list get smaller, having a smaller, more engaged list is way better for your deliverability than having a huge list that has a very low number of opens and clicks.”    👋 Where to find her: LinkedIn   👋 Where to find Constant Contact: Website | LinkedIn | Twitter | Facebook | Instagram | YouTube If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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  • Podcast

Introduce Yourself!

by Administrator Nick_S in Small Business Voices
‎10-23-2023 01:45 PM
‎10-23-2023 01:45 PM
Welcome to the Voices Group! We’re excited to have you here. Although we have the same goal of being the best businesses we can be, we all have different paths on the way to achieving that goal. This group is for you and your peers to share, support, and commiserate with each other across all different experiences, backgrounds, and walks of life. Know that whenever you come to the Voices group, your voice is heard. In that spirit, let’s get started by introducing yourself!   What’s your name? Tell us a little bit about YOU (and your business!). Your business is uniquely yours, and we all would love to hear what makes it special. What’s your favorite part of running a business?   I look forward to getting to know all of you! ... View more

#36 - Sharing Wisdom to Get More Business with Ed ...

by Administrator Nick_S in Be A Marketer
‎10-19-2023 09:00 AM
‎10-19-2023 09:00 AM
Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity.    Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m.    At 70 years old, Ed has plenty of experience under his belt, and he views marketing as an essential tool for showing prospective clients that he knows how to help them. He doesn’t use his newsletter to sell his services, though — he uses it to build his reputation.    “I’m sharing my knowledge, my humor, my toughness,” he says. Three years into sending Wednesday Weblogs, Ed says that many of his current clients started as newsletter subscribers.    On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how authentic marketing can help you build a community that turns into customers.    Meet Today’s Guest: Ed Doherty of Ambrose Landen   ☕ What he does: Ed owns Ambrose Landen, a consultancy that offers strategic planning and leadership development services. In the past, Ed has been the human resources officer for an 11,000-person company and the president of a franchise company with 22 restaurants. He’s also the oldest of eight children.    💡 Key quote: “Anybody who’s in business by themselves is selling themselves. That’s what you have to do — you have to sell yourself. So I’m selling my knowledge, my humor, my history.”    👋 Where to find him: LinkedIn   👋 Where to find Ambrose Landen: Website   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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  • Podcast

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-18-2023 12:24 PM
1 Kudo
‎10-18-2023 12:24 PM
1 Kudo
Woot! Woot! Diversifying your outreach channels is always a great idea. I encourage you to report back and let us know if you get activity from your social channels! ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-18-2023 12:24 PM
‎10-18-2023 12:24 PM
Startin' 2024 off strong with the integrations already in place, heck yeah! Let us know how it goes. And if you try out any of the email tips, come back and tell us the results! ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-18-2023 12:17 PM
‎10-18-2023 12:17 PM
Hey! I'm glad the tips are resonating with you. Totally let us know once you've done it and even share the links. I'd love to see how they come out! ... View more

Re: create a customer referral email

by Administrator Nick_S in Ask a Question
‎10-17-2023 02:52 PM
‎10-17-2023 02:52 PM
Hi @vanguarddfw,   This is an interesting scenario. I don't think I have a perfect answer to resolve it, but hopefully this is still helpful.   The follow-up email (the one with the $50 gift card) would have to be sent manually once you confirm the referral is successful, because we don't have a means to track that (do you have a current process for tracking successful referrals?).   If you have the automation path builder feature in your plan, you could set up a new automation to trigger when someone is added to a list. In this case, the referring customer's contact would be added to the list (manually) and trigger the automated email with the gift card. We don't have a system to facilitate gift cards, so I'm not sure what you had in mind, if there is a link or image that would need to be generated. The other concern would be that (I'm assuming) a new image/link would have to be generated for each unique gift card.   If you don't have APB in your plan or do not want to upgrade, another workaround would be to create an email with the gift card information and send it to yourself. Once you confirm the referral, you can go to the referring customer contact under Contacts and send the same email using quicksend. ... View more

Re: Email layout changing when sending a test emai...

by Administrator Nick_S in Ask a Question
‎10-12-2023 03:58 PM
‎10-12-2023 03:58 PM
Ahhh, thank you for linking that thread it makes sense to me now and I can see why that would be useful! In that case, I can confirm it is being tracked by our developers, though probably not on the current road map. It is always subject to change, though! I'll leave a note for our developers that we're still getting requests for it. ... View more

Re: Email layout changing when sending a test emai...

by Administrator Nick_S in Ask a Question
‎10-12-2023 02:50 PM
‎10-12-2023 02:50 PM
Your idea about "locking" or "grouping" elements is an interesting one. I think technically the way the editor divides things into separate "blocks" is basically this idea in action, but as we can see with this Outlook rendering, it's not perfect depending on a variety of potential factors. But I also understand the need to appear professional and clean.   At this time, the only way to fix it would be to reduce the text size of the button or check the DPI settings of your Outlook program. Reducing the text size should solve it for the majority of potential Outlook users who might see it, though obviously we can't really control what DPI settings other people use.   I'll note that the preview version of an email functions a bit differently than a live send. For example, personalized details would not be activated (if any show up in a preview send, it's relating to your account information).   Otherwise, I recommend connecting with our advanced support team. If you call and speak with our phone support line, they can engage with a Tier 2 specialist and they might have more tools at their disposal to identify and possibly correct the issue. ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-12-2023 01:20 PM
‎10-12-2023 01:20 PM
Is there a specific program you're already using where your contacts are stored? ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-12-2023 12:34 PM
‎10-12-2023 12:34 PM
Hi @MaryM4447,   I apologize for the confusion. By forum, they certainly meant this thread that we're communicating in. So, you're in the right place!   EDIT: We are in the Share & Get Ideas forum, though, so I think our promotional peeps just mixed up the usage of the word. ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-12-2023 12:18 PM
‎10-12-2023 12:18 PM
You're very welcome, @CBritt! Any of the tips stand out that you might want to give a try, or maybe already utilizing? ... View more

Re: Grow Time Challenge

by Administrator Nick_S in Share & Get Ideas
‎10-12-2023 12:17 PM
‎10-12-2023 12:17 PM
That's cool! A relatively simple ask from prospective clients and potentially a great boon for you. Check back in with us to let us know how it goes! ... View more

#35 - Bringing Humanity Back to Marketing with Bri...

by Administrator Nick_S in Be A Marketer
‎10-12-2023 09:00 AM
‎10-12-2023 09:00 AM
It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing.    Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of trying to build relationships. “Once you know more about the people you’re trying to reach,” he says, “the sales or the nurturing or the conversations will happen.”    A self-described futurist and digital anthropologist, Brian believes that AI allows marketers to get closer to people. “Somewhere along the way, we confused technology with transaction,” he says. Marketers should approach AI by thinking about how they want customers to feel rather than what they want customers to do.    “If you think differently about technology as investing in relationships and meaningful outcomes,” he says, you’ll get exponential returns.    On this episode of Be a Marketer, Brian and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how small business owners can put people back in the equation in their digital marketing and AI use.   Meet Today’s Guest: Brian Solis of ServiceNow   ☕ What he does: Brian is the Head of Global Innovation at ServiceNow. He’s also an author, futurist, and digital anthropologist. He helps companies future-proof by looking at how to be more valuable, agile, and innovative as the world evolves.    💡 Key quote: “The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose.”    👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn   👋 Where to find ServiceNow: Website | LinkedIn | YouTube | Facebook | Instagram If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more
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Download: Customize Your Own QR Code Sign-Up Templ...

by Administrator Nick_S in Stand Out & Connect: Reach New Customers and Grow Your Contacts
‎10-11-2023 02:55 PM
‎10-11-2023 02:55 PM
Capture new contacts offline with a custom branded sign. You don't need to be a designer to make something branded and beautiful!   Our partner, Canva, makes it easy to customize and design emails, social posts, signs, fliers, and more! Plus, it integrates seamlessly with Constant Contact, so your amazing creations go right to your account.   Constant Contact integrates with Canva so you can create beautiful graphics and import them right into your account! With that in mind, we wanted to share a newsletter sign-up template we designed in Canva you can customize by:   Adding your logo Using your brand colors Update the messaging    Once you’re done you can print it out and display it:   In your store window At your popup shop By your cash register  Anywhere else you’re looking to turn browsers into buyers!   If you aren’t sure how to create a QR code, don’t worry, Canva has you covered!   Customize your Newsletter Signup Form template today! ... View more
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