Why has my click rate % changed from previously reported stats?

[MotokiN]

I had previously reported click rates on campaigns ranging between 14-16%. However, now the reports for those campaigns show as 2-4%. What is causing the change or discrepancy?

[William_A]

Hello @MotokiN ,

We've updated our click reporting to better accommodate the recent updates to Apple's privacy settings, as well as the increased use of security bots that open links in emails to check for malware. The current Click Rate metric is the most accurate for tracking clicks for your total sendouts. If you're wanting to see results of clicks compared to opens, you're welcome to use the Click-to-Open metric.

For a full rundown of click reporting for emails