The Final Week of the Ready, Set, Send Challenge Has Begun!

Building community through events

SOLVED
Go to solution
Grace_R
Employee

Recently, my family and I moved back to my hometown, and now, as an adult and parent to a toddler, I have a far greater appreciation for it. In particular, I’m amazed by the number of local events, which will allow me to form a community and provide special experiences for my son. 

 

For example, our public library hosts free board game nights for adults 18 and up. A brewpub nearby hosts events like Build Your Own Succulent Plant night. And the Drive-in Theatre down the road hosted an egg hunt for Easter.

 

Tell us about an event your organization has hosted, or one you’ve attended, that was successful in building community. What aspects of it allowed people to come together in a meaningful way?

 

If this discussion gives you the inspiration to host an event, learn about the ways you can utilize our event tool to make it a success!

3 ACCEPTED SOLUTIONS
TraceyLeeDavis
Community Coach

Along with my marketing business, I also co-own a networking organization called Women's Networking Alliance. We host regular networking meetings for our different chapters, but also have several big, organization-wide events every year, which the general public is welcome to attend. Because we are a networking organization, we always have networking breaks, so lots of community building happens during those!



Tracey Lee Davis

ZingPop Social Media


Book an Appointment


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

View solution in original post

We have a number of clients who build community very successfully. One of our clients conducts on-site demonstrations of the products they sell. This allows them to meet their customers and allows their customers to network with each other. They are very popular events. We promote these events by posting them on their website, social media channels, producing direct mail campaigns, email campaigns.

In addition, some of our clients actively participate in their community events, seamlessly blending work with fun and getting to connect with their customers. Their customers realize they are part of the community in which they operate. We have found that when we feature these events in their emails, they consistently spark significant interest and the emails achieve higher open rates.



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


View solution in original post

MelanieDiehl
Community Coach

I serve as VP of Marketing for an international faith-based women's networking organization, The Tapestry Network, and one of our primary marketing pillars is events, both in-person and virtually. Regardless of location, each event supports a nonprofit organization. Oftentimes the featured nonprofit provides a speaker and brings their guests (board members, volunteers, etc), It's a win-win for everyone: the nonprofit gets exposure to an interested audience, and the networking group gets to meet like-minded women and grow their network.

 

Bottom line: events can be a very successful marketing tactic.



Melanie Diehl

Melanie & co Marketing Collective

Visit My Website


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


View solution in original post

9 REPLIES 9
Abigail_S
Administrator

I LOVE when businesses do this! There is a local axe-throwing place near me who hosts a ladies night on Wednesdays and if you go to the restaurant next door, you get $5 off for the hour that you axe throw! This is a great marketing tactic, especially if you are in a building or plaza with other small businesses. Try networking and feed ideas off of each other! 



Abigail St Jean

Community Program Manager

Help others find this post by giving it kudos.


Grace_R
Employee

@Abigail_S I love that! Small businesses supporting and driving business to one another is a great way to build community!

Chris-S
Administrator

As a fellow nerd and bookworm, board gaming at a library sounds incredible @Grace_R.

 

To our experts @DavidFischerSolutionsForGrowth@ACTIVATE@MelanieDiehl@TraceyLeeDavis, do you have any success stories to share around events?



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


We have a number of clients who build community very successfully. One of our clients conducts on-site demonstrations of the products they sell. This allows them to meet their customers and allows their customers to network with each other. They are very popular events. We promote these events by posting them on their website, social media channels, producing direct mail campaigns, email campaigns.

In addition, some of our clients actively participate in their community events, seamlessly blending work with fun and getting to connect with their customers. Their customers realize they are part of the community in which they operate. We have found that when we feature these events in their emails, they consistently spark significant interest and the emails achieve higher open rates.



David Fischer

Solutions For Growth

Schedule a call


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


TraceyLeeDavis
Community Coach

Along with my marketing business, I also co-own a networking organization called Women's Networking Alliance. We host regular networking meetings for our different chapters, but also have several big, organization-wide events every year, which the general public is welcome to attend. Because we are a networking organization, we always have networking breaks, so lots of community building happens during those!



Tracey Lee Davis

ZingPop Social Media


Book an Appointment


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.

Chris-S
Administrator

@TraceyLeeDavis modern Renaissance woman 😎



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


MelanieDiehl
Community Coach

I serve as VP of Marketing for an international faith-based women's networking organization, The Tapestry Network, and one of our primary marketing pillars is events, both in-person and virtually. Regardless of location, each event supports a nonprofit organization. Oftentimes the featured nonprofit provides a speaker and brings their guests (board members, volunteers, etc), It's a win-win for everyone: the nonprofit gets exposure to an interested audience, and the networking group gets to meet like-minded women and grow their network.

 

Bottom line: events can be a very successful marketing tactic.



Melanie Diehl

Melanie & co Marketing Collective

Visit My Website


Help others find this post by giving it kudos.

Note: I am not a Constant Contact employee.


Chris-S
Administrator
0 Votes

Thanks for including the link to your organization @MelanieDiehl 



Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement.


Caitlin_M
Administrator

I love listening to K-pop and one of the coolest things I've participated in are events that occur around album releases. Fans gather at local small businesses (usually bubble tea shops) to talk with each other, sing along to new music, play games, and create communities based on our common interests. I've met some wonderful individuals at them and we've become friends. Some events have part of their ticket sales go toward local charities!

--

Caitlin M.
Community Manager
  • Avatar

    Featured Article

    Use Sections to Build Email Campaigns Faster and Improve Engagement Rates

    Using Sections while designing your marketing email not only increases your own efficiency but helps you to deliver a more friendly, organized message. Check out some of the key benefits of using sections in email.

    See Article
  • Avatar

    Featured Thread

    Casual Conversations: What's your go-to playlist?

    If you listen to music while you work, share your playlist below so we can be inspired and maybe find some new music!

    View thread
  • Avatar

    Featured Thread

    Ready, Set, Send Challenge Week 6: List Management and Segmentation

    Last week of the challenge! There's still time to join in!

    Join challenge
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here

73% of SMBs express doubt that their marketing strategy is effective. Does this sound familiar? Read our Small Business Now Report to learn how you can tweak your strategy to see better results.

Go read our article
Upcoming Webinars
NOV 14
Tis' the Season for Last-Minute Holiday Marketing
2PM - 3PM EST