About DavidFischerSolutionsForGrowth

Hello @user16091,   Thank you for this excellent question! We are pleased to tag on to William’s helpful response for this important conversation. As you noted, eye-catching images - especially checkmarks for to-do lists - play a vital role in email newsletters as they draw attention and enhance readability. To really stand out, we encourage you to think outside the box with your graphic choices.    Our team at Solutions for Growth are long-standing experts in utilizing design resources that fully integrate with Constant Contact to improve your email newsletter layout. We can suggest a number of tools that make it easy to create these striking visuals - ensuring your emails not only rise above the clutter but also leave a lasting impression on your audience.  By presenting visually appealing content, you can effectively highlight your brand and enhance your message. Images of check-marks (of any type), post-it notes, bulletin boards, laptop screens, notes - all of these can be added as images that are easily read by your customers.   See here for a sample email newsletter with a “check-mark” list.   At Solutions for Growth, we’ve spent years crafting hundreds of customized and highly effective images and emails for small businesses - ensuring that our client’s messaging is achieved with exceptional quality.  Can I help you design a specific check-mark list image?  ... View more

Hey @cdon2460 - there are 2 things that determine the open rate (the percentage, not the number). That is the From email and name, and the subject line.  What are the past 3-4 subject lines and what is the last one? Has the from email address or name changed? ... View more

That is excellent to see high results for your email open and click rates. However, to find out why these results are not resulting in sales – we recommend designing a survey or questionnaire that digs into various aspects of the customer experience, product appeal, and overall marketing effectiveness. We handle many email surveys and response evaluations for our clients – please click here to set up a call today so that we can assist.   Here’s a step-by-step approach to crafting a useful questionnaire: Define Your Objectives Identify Specific Goals Target Audience: Focus on customers who have interacted with your marketing emails but haven’t made a purchase. Shopping Preferences: Online vs. In-Person Design the Questionnaire Introduction: Briefly explain the purpose of the survey. Sections to Include:   Customer Profile Demographics Buying Behavior Email Marketing Experience Email Relevance, Frequency, Call to Action Product Appeal Interest Level: Were the products featured in the emails appealing? Product Information: Was the information provided in the emails sufficient and clear? Comparative Analysis: How do your products compare to those of competitors? Website and Purchasing Process Ease of Use: How easy is it to navigate your website? Checkout Process: How would you rate the checkout process? Technical Issues: Did they encounter any technical issues while trying to make a purchase? Pricing and Offers Price Sensitivity: Did they find the pricing competitive? Offers and Discounts: Were the promotions and discounts appealing? General Feedback Barriers to Purchase: What prevented them from making a purchase? Suggestions: What improvements would they like to see? Likelihood of Future Purchase: How likely are they to purchase from you in the future? Distribution and Incentives Distribution: Send the questionnaire via email, ensuring it’s mobile-friendly and accessible. Incentives: Consider offering a small incentive (e.g., discount coupon, entry into a raffle) to encourage participation. Analyze the Results Quantitative Data: Look for patterns in scale-based questions to identify common issues. Qualitative Data: Analyze open-ended responses for specific complaints or suggestions. Segmentation: Break down responses by demographics or buying behavior to gain deeper insights. Act on Insights Address Issues: Make improvements based on feedback, such as adjusting email content, optimizing the website, or revising pricing strategies. Follow-Up: Consider sending a follow-up email to thank respondents and inform them of any changes made because of their feedback. By using these steps, you'll be able to gather valuable insights into why customers aren't purchasing and make informed decisions to improve your marketing and sales strategies. Reach out and let us know how we can best assist you in converting your email marketing into increased sales. ... View more

Thank you @Chris-S    @RichardS296 at Solutions for Growth, we've been managing clients' Constant Contact accounts for over 14 years, so we know a thing or two about the system. Although it's possible to load html code, I would advise not going that route. Once in place, you'll likely want to make edits, and then the process needs to be done all over again (html coding, loading, testing, etc.).  When we design a custom template for clients, it's a far more easy and less costly process. Over time, you can then easily edit the template without having to deal with coding. In most cases, we also manage client accounts, so we take care of the whole process. Finally, by going the html route, there is a higher chance that the design may encounter display issues driven by the hardware and software people use. Want to learn more? Check us out or call me at 888-840-2595 x701 David Fischer, Solutions for Growth ... View more

A good response rate for an email survey generally falls between 10% to 20%. However, this can vary based on your target audience, how engaged they are with your brand, the survey's relevance, and the survey's length and clarity. Keep your survey short and simple so that it is easy to get your audience to complete it. You may also want to consider offering an incentive such as a discount, white paper or some other reward for completing the survey. We frequently prepare surveys and get strong results and good feedback for our clients. They use the information as learning tools for themselves and for marketing purposes. Reach out to me if you have any questions. I am always happy to help. ... View more

The content of your newsletter is great. There are some ways to boost the look of your template however. Besides for the logo, consider adding that you are a Steelcase Authorized Dealer, your Phone number, and Contact Us button linked to your contact page. Keep the name “Forward Thinking” but consider deleting the date or the word “newsletter,” your audience knows what it is. Link the logo to your website in your header. Put title of the article above image so there is some understanding of what the photo is. Change the colors of the buttons to the purple in your branding to allow for contrast and interest. Increase the size of the body copy font a point or two For second block - either make the image full size like the first or include it in within the copy of the Project spotlight. “What do you think?” does not seem to make much sense, since in this case, you’re not asking for an opinion, rather highlighting a project. Perhaps replace “What do you think” with Project Spotlight” and then title the article with “Nicolet High School Pilot Program” increasing the font size. For consistency, make the section titles (What do you think and What’s Your Opinion) the same size, same look and same font. In blocks below, crop the top photos to the same length so the articles start at the same place. Include a navigation bar at the bottom of your email. Create a signature block at the end of your template. Within that include: That you are a certified WBE (perhaps include a WBE - Women Owned logo if you have one) Your story – it’s already there but increase the font size. Perhaps a photo and name of the CEO/Owner and link to her “Fun Facts.” Keep the social media icons Want more ideas? Take a look at these videos we prepared on how to design an email. https://youtu.be/ElF-Do_Hp_E?si=IM7zr2NVfBLbH2uL and https://youtu.be/ORIuhnqd2sA?si=E05vjqt6P8lRtNdb. I hope this has been helpful. Let me know if you have any further questions. ... View more

Hi Jessica. You don’t mention the industry you are in or the type of business you are beginning to promote and it can be challenging to create an email list from scratch, however, there are some ways to grow an email list. As Chris stated, one way is to use social media. Identify the social media platforms where your target audience is most active. Share valuable content, join relevant groups, and actively participate in discussions. Run social media ads targeting your ideal audience, promoting your lead magnet or newsletter. Here are some other thoughts: Optimize Your Website Create dedicated landing pages with clear calls to action for visitors to subscribe. Use strategically placed pop-ups and sign-up forms on your website to capture email addresses. Write informative and engaging blog posts related to your niche and include a sign-up form for readers to subscribe for more content. Offer a free resource like a white paper, checklist, eBook in exchange for email addresses. Networking and Offline Strategies Attend industry conferences, trade shows, and networking events to meet potential subscribers. Collect business cards and follow up with a personalized email inviting them to subscribe. Run Webinars and Online Events Host informative webinars and ask participants to sign up with their email addresses. Use platforms like Facebook Live, Instagram Live, or YouTube Live to engage with your audience and encourage them to subscribe. Collaborate with Influencers and Partners Write guest posts on popular blogs in your niche, including a link to your sign-up page. Partner with influencers who have a following that matches your target audience. Here is a video that covers just this topic. https://youtu.be/HFLcW0rFPzU?feature=shared  We help grow our clients’ email lists every day. If you have any questions about any of these ideas, reach out. I’m always happy to help. ... View more

Sometimes it is easier to craft the subject line after you’ve written the content. As you’re building your email, ideas for subject lines sometimes surface. Make sure your subject line is short and to the point, and it is interesting enough to get someone to open your email. Constant Contact has a great tool that tests and suggests subject lines. Here is an article and a video, both will provide the ideas you are looking for: https://solutionsforgrowthllc.com/blog/february-2016-7-tips-for-subject-lines-that-get-results/    https://youtu.be/iQQhKflxbVA?si=1x5RRK8xcdlQaNee  If you have any questions, feel free to reach out to me. I'm always happy to help. ... View more