I am pleased to add additional info to this discussion on content to include for a real estate email using our in-depth expertise at Solutions for Growth.
Overall, we suggest a concise format that maintains a professional (yet approachable) tone to deliver valuable information. It can also be optimal to clearly state the purpose of this particular email - whether it's a new property listing, a follow-up, a market update, or an invitation to an open house in your email header.
A few other items to consider:
Include a Market Update: A short paragraph or bullet points on recent market trends, average home prices, or local real estate news.
If you are including Featured Properties, Quick-Move-Ins, Open Houses or Promotions, it helps to list:
Property Address: Full address of the property.
Key Features: Number of bedrooms, bathrooms, square footage, unique features (e.g., pool, renovated kitchen).
Price: Listing price
Photos: Attach or link to high-quality images of the property.
Link to Listing: Provide a link to the property listing on your website or MLS.
Consider adding a few of your own “Client Success Stories” - including testimonials (positive feedback from recent clients - highlighting their experience and satisfaction with your services) or a “Case Study” with brief stories of recent transactions and how you helped clients achieve their goal.
Signature: Always include a professional email signature with your name, title, agency, phone number, and social media links if applicable.
How about some Interactive Content? You can include some polls or fun surveys - engage your readers by asking for their opinions on market trends, preferred features in a home, or other relevant topics. Or fun quizzes related to real estate, such as “What’s Your Home Style?” or “How Much Can You Afford?”
At Solutions for Growth, we’ve spent years crafting hundreds of customized and highly effective real estate emails - ensuring that our client’s messaging is achieved with exceptional quality.
See a few examples of our real estate emails here:
https://campaignlp.constantcontact.com/em/1141298050262/d96bf183-cdc3-44d4-a41b-84289d78dbf7
https://campaignlp.constantcontact.com/em/1109596037336/255cd100-a3b8-4c2a-ab09-e3218c821e2b
Can I help you with any other specific questions? Please schedule a call with me today.
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