About Chris-S

Great point, @ACTIVATE!  One thing I love about the automation path is the conditional split - it lets you specify what happens when a contact takes action or doesn't take action so it's easier to change the messaging! It's so flexible that you can either build a complicated path that takes care of every scenario or simply add a contact to a list or add a tag to them once they make a purchase and set up a new path that triggers when the tag or list is added. ... View more

If you're looking for some like-minded individuals who are in the ecommerce business, consider joining our Retail & Ecommerce group right here in Community! It's a place to share, get inspired, and connect.  ... View more

Your layout is clean, and I love that you are using buttons for your CTAs. You make good use of visuals and keep a good text to image ratio. I think you are off to a really good start. However, your email is looooong. I would imagine that not many people actually read the whole thing and might not even scroll through it all to see all of the content. Would sending shorter emails more frequently be possible for you? Here's a little bit of information about the best length for an email.  ... View more

@BennettR4 I agree with @Chris-S's suggestions and I also have these comments: -I love the fun vibe you have achieved with this. -I love how short it is. Even though you handle a few topics, they don't have to scroll. You are effectively using the "read more" buttons, kudos on that. -Since your email isn't super long, explore dragging the featured images in each section (or at least the top and bottom) to be full screen. This gives a big beautiful vibrant immersive feel to the photos especially for important items like introducing a new program director. Keep in mind these all stack and go full screen on mobile automatically so can't hurt to make a copy of your build and take a look at it on desktop with that larger photo approach. -Consider having you social buttons at the top as well -Consider also embedding elements that allow the viewer to share - "share on social" and "forward to friend" are amazing ways to help spread and grow awareness and financial support for important nonprofits.  ... View more

If you have any Events related questions @Jesus_F is your expert to ask! ... View more

New Zealand is on my bucket list, too! Very cool about your Century Rides! ... View more

The community username is linked in your Constant Contact account settings and must be changed there. Right now we cannot change screen names directly in the community; it must be done over in your account. Apologies for the inconvenience. ... View more

@MelanieDiehl  is the go-to expert on this topic; thank you for your contribution!   My thoughts, implement contests or sweepstakes. Conduct social media competitions or sweepstakes where individuals have the chance to win complimentary tickets or exclusive merchandise by promoting your event or interacting with your posts.   Utilize Web Directories. Add your event to online event directories and local event calendars. Several of these websites provide free listings and can enhance the exposure of your event.   ... View more

Good Morning @KarynH1401   What I like: Great content for your audience! I love how your events are exactly what is needed: What, when, what time and how much. Simple and effective. Your use of Title and body text makes it easy to read at a quick glance. You're audience must love you! Your contact information at the bottom is perfect! I love the spacing on all your elements - you have a great eye for this!   Suggestions: Try to stay consistent on your colors for titles (I know its tempting to use various colors, but consistency is quite effective and will give you a great established and clean look. Your logo design has two bold and elegant colors, you may want to try minimizing your color palette - makes it easier on you; makes it easy to read.) Add a "Refer a Friend" CTA (Call to Action) as part of your footer for list growth and extend your reach. Wishing you a ton of success! ... View more

@Joe_V thanks for this fantastic response! Thank you so much for sharing and hope to see you around the community.  ... View more

Hi @GeorgiBG  Great job on your email! I agree with the feedback provided by @Chris-S.  I might also add the following suggestions: 1. Link your images. Measuring CTR (click thru rate) is important and provides valuable data about our readers. (Pro tip: link your logo to your primary CTA--call to action--you might be surprised how many readers click on the logo!) 2. I love that you're asking for reviews! I recommend linking directly to your Google Business Profile page. Google reviews are powerful social proof!   Keep up the good work!   ~Melanie ... View more

I don't work in real estate, but I tried to think up some potential copy that might be beneficial!   If you a new listing becomes available you could say something like, "Hi [Name], I'm exited to share a new listing in your preferred area! Would you like to schedule a private tour? - add url -." If you're planning an open house and want to use SMS to reach prospective buyers you could say, "Hello [Name], you're invited to an exclusive open house this Saturday from [Time] at [Address]. Discover your dream home. Hope to see you there!" Maybe you want to check up on a previous client, even though the sale is over. It's helpful to stay top of mind, because you never know when they might be looking to buy/sell again: "Hi [Name], can you believe it's been a year since you moved into your home? If you have any real estate questions or need assistance, I'm a text away!"   Just a few examples. If I think of more, I'll come back! ... View more

I'll piggyback off of Chris and say that if you have access to a graphic designer, maybe you could have a cover for the report created that is a bit more visual and appealing and then insert that either along with the button (but make the image clickable, too) or just on its own. You could also get away with using the first page of the document turned into a JPG or PNG file, but it doesn't have a lot of visual flair.   Maybe even include some additional copy in the email itself that highlights some of the major talking points within the PDF.   I'd also recommend moving your logo to the very top of the email and making it clickable to your website. I'd also include additional information at the bottom like you would see at the bottom of a website (it would include business name, contact information, social media if you have it, maybe a smaller version of your logo). ... View more

Hello @user1647575, welcome, how can we help you? ... View more

Hi @ConnorO369. Thanks for coming over to the Template Feedback board. I'd be happy to take a look.    I like the usage of green in your template. Green gives off positive feelings and is associated with growth, which certainly relates to someone needing to find a new home. With some real estate newsletters, realtors sometimes include multiple photos of a property which can be overwhelming and take up space that should be used to describe the home instead. You're taking that approach to instead point your contacts toward your website so they can view the full listing.   The background is a bit distracting and I'm finding myself looking at that more than the content of the newsletter. A solid or less busy background may is better suited for your newsletter so your contacts can concentrate on the listings. There's also a mix of your "Hole in One Homes" branding and Keller Williams and they're not harmonious. I'm imagining that you are primarily promoting your website so I'd stick with the green and black theme for your headlines and sections. I don't know much about realty but I'm guessing you should mention that you are a Keller Williams agent so the logo for that can be included at the bottom. I also recommend not overloading your email with underlined text since it gives the impression that the text is linked to another site. Make sure that your logos are linked to your website too!   The text you are using is informative and welcoming. I like the opening with you asking a question and letting your contacts know you can help to answer it. ... View more

Hi @Sherbrooke, thanks for sharing, and happy to offer some advice.   Strengths: The email's tone is welcoming and personal, which helps to build a strong connection with the readers. ✔️ Joy-Ann's introduction as the new Donor Relations Manager adds a nice personal touch. ✔️ Clearly provided contact details encourage readers to reach out. ✔️ Suggestions: Consider making your images clickable and include alt text for accessibility.  Make sure the headline text is 22 to 24pt and the body text is 14 to 16pt for optimal readability. The CTA to contact Joy-Ann is clear but not very engaging. I'd suggest adding larger and more visually distinct buttons for individuals to reach out. I personally highly enjoyed your email, it's concise, uses consistentt coloring and doesn't overwhelm readers. Great work!     ... View more

Thanks for the helpful ideas. I am excited to be working with a team.  ... View more

HI @DanaD145, thanks for posting! Could you share the link to your email campaign? You can do so by following this guide  ... View more

Hi @SteveF2042 are you able to share the link to your email campaign so we can take a look? ... View more

Thanks for sharing your draft with us @user007350. I took a look through it and had some preliminary thoughts that may help.   Current Strengths: Branding: the email overall uses consistent colors and imagery related to the promotions. ✔️ Content Variety: the email effectively highlights multiple promotions, catering to different interests (garden supplies, Vera Bradley products, etc.). ✔️ Imagery: great work having all the images linked to all your various offerings. ✔️   Suggestions for Improvement: Current: the email could benefit from a more defined visual hierarchy. Suggestion: Use larger, bolder headlines and distinct sections to guide readers through the content more easily. Consider adding links to social media at the bottom of your email (If applicable). Call to Action (CTA): The CTAs are present but could be more prominent. Suggestion: make the CTAs stand out with contrasting colors and strategic placement above and below the fold. Make sure the CTA buttons are large and clear. Overall, I think you have designed a strong email campaign. Don't forget to check your reporting afterwards to see how users engaged with it to improve your coming emails. You may want to check out some of our other community resources as well: Q&A from our "Get More Opens with Great Subject Lines" Webinar  #50- How many follow-ups should occur after the first email outreach?  ... View more

I'm like Tracey: I don't use Tik Tok for personal or business. As an agency, we decided to "stay in our lane" and focus on assets we/our clients own: website, email lists, and lead magnets, and use social media to drive traffic there.    PS. transparency: I'm tired of consuming content and spending so much time on my phone! I believe TT would just add to my consumption and I'd much rather spend that time with family and friends or reading a physical book or being outdoors! 😉 I guess that's one of the curses of a social media marketer--the love/hate relationship with social media. ... View more

I decided to jump over to my personal inbox and scroll through the first page to see what emails I had clicked on. Besides the jury duty summons (definitely clicked on that), I also clicked on an email that was offering a discount for an art tutorial (I mentioned in another post that I'm a sucker for these things). I clicked on a project update email for something I backed on a crowdfunding program. I also clicked on an email that identified me by name and another one that is a newsletter for an art program I use.   My main takeaway from observing my own behavior (which should be viewed as strictly anecdotal) is that while my inbox is filled with a lot of deals, delivery notifications, and news alerts I primarily focused on the emails that talked to me directly or relate to products/services I've shown expressed interest in.   It highlights the importance of making sure you're not just sending to any, ol' contact. I am interested in art-related stuff, but not, say, gardening. Review your audience engagement and if you can't win back their interest, focus on the contacts that are actively engaging with your campaigns. ... View more

I would recommend keeping it short and consise if it were for an event. My eyes glaze over when I receive three-paragraph-long text messages. "Experience our revamped event! Here are the important details:   Event Name: [Event Name] Date: [Date] Time: [Time]   Don't miss out! RSVP at [Event Landing Page URL] as spots are limited.   We look forward to seeing you!" ... View more