Great article and video, David. Thank you for sharing.
I think SEO is a valuable tool that often gets overlooked. Of course, major platforms like Google don't necessarily always advertise exactly what the search algorithm prioritizes and it gets changed all the time. Instead of just throwing spaghetti at the wall and seeing what sticks, go to your search platform of choice (and maybe even compare/contrast multiple search platforms) and think about how YOU would search for what you're hoping people search for. You can think of the obvious keywords and maybe the not-so obvious keywords. You can also think about how people might be thinking of what they're looking for and typing in the wrong thing (like a misspelled word). Review the search results that appear near the top of the page (after the sponsored results) and make note of what type of webpage appears. Is it the front-of-site for a company? Is it their community message board? Is it a blog? This can guide you towards understanding what people are looking for and how the search engine prioritizes certain types of pages depending on the search parameters.
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