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Julia Gachenback and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising. On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time. 👉 Webinar: How to Run Goal-Based Fundraising Campaigns 👉 Webinar: How to Master Nonprofit Event Planning and Promotion 👉 Find out more about DonorPerfect's integration with Constant Contact 👉 Tutorial: Using the Constant Contact Marketing Calendar   Meet Today’s Guests: Julia Gackenbach and Darryl Moser of DonorPerfect   ☕ What they do: Julia spent 10 years in the nonprofit space before joining DonorPerfect as the communications manager. The CRM system provided everything she needed it to do as a nonprofit employee: relationship management, gift management, anticipation of things she needed to do, reporting, and communications.    Darryl is the Product Manager in charge of Partnerships at DonorPerfect. Darryl uses his software development skills and expertise to help nonprofits get the job done.   👋 Where to find Julia: LinkedIn   👋 Where to find Darryl: LinkedIn   👋 Where to find DonorPerfect: Website | LinkedIn | Facebook | Instagram ... View more

When it comes to content marketing, many business owners make the mistake of creating general content that doesn’t address the specific needs of buyers about to purchase.   Pamela Wilson, Chief Marketing Officer at Dental Claims Support, makes sure the company’s content answers the kinds of questions prospective buyers are asking just before they’re ready to buy.   “There’s nothing wrong with answering those [general] questions, but if you never get beyond that, you end up getting a lot of people who are tire kickers,” she says. “They’re just trying to learn more, but they’re not actually trying to buy.”   How do you go beyond basic? Get into the head of someone becoming aware of your solution. Think about what buyers ask as they go through the process of deciding whether they want to invest in your product or service.    On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Pamela about creating more than just basic content. She shares setting her team up for success by scheduling creative time, having standard operating procedures in place, and finding the best generative AI tool for writers.   👉 Pamela’s book “Master Content Marketing” 👉 Pamela’s book “Master Content Strategy”   Meet Today’s Guest: Pamela Wilson   ☕ What she does: Pamela is the Chief Marketing Officer at Dental Claims Support, an end-to-end revenue cycle management company in the dental industry. She’s also written two books on content marketing.   💡 Key quote: “I have a very low tolerance for boredom. And there has not been one boring day in the CMO position.”   👋 Where to find her: LinkedIn | Website   👋 Where to find Dental Claims Support: Website | LinkedIn | Twitter | Instagram | YouTube | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Raise your hand if networking and building relationships make you uncomfortable.    There are at least a few of you out there. And even if you’re an introvert, you likely know how critical those relationships are to growing your business.    Valerie J. Lewis Coleman, best-selling author and founder of Pen of the Writer, can talk about book publishing all day. Still, when it comes to more formal networking with strangers, she feels intimidated.   “I can do this with you, Dave, all day long because we’re talking about something I’m passionate about,” she says. “But if I’m in a room with somebody I don’t know, after we talk about how cute your outfit is, I’m done.”   But Valerie says that the biggest thing she’s learned over her 15+ years in business is that relationships are critical. She uses a weekly calendar to track what she needs to do to build those relationships. Being intentional about it makes it happen.   On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Valerie about ways introverted people can be intentional about networking and marketing, the importance of surrounding yourself with others who share your aspirations, and the beauty of scheduling and segmenting emails.   👉 Check out Valerie’s books: Do it Right the First Time Anthology 👉 Learn how to create and manage tags in Constant Contact   Meet Today’s Guest: Valerie J. Lewis Coleman ☕ What she does: Valerie founded Pen of the Writer, helping professional speakers and experts magnify and monetize their message by publishing quality books. She’s also written a best-selling children’s book and a relationship novel.   💡 Key quote: “I believe that this is what I'm called to do. It's not just something that I'm choosing to do, it's almost like I am compelled to do it.”   👋 Where to find her: LinkedIn | Facebook   👋 Where to find Pen of the Writer: Website | Instagram | YouTube | Twitter If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Small businesses face plenty of challenges, but Sam Silberman, Constant Contact’s Director of Security Operations, wants to make sure that getting hacked or phished isn’t one of them.    In this episode of Be a Marketer, Sam joins host Dave Charest, Director of Small Business Success at Constant Contact, to help small business owners stay safe in an increasingly dangerous digital world.    Sam has spent over 13 years protecting Constant Contact and its customers against bad actors. He knows that small business owners have enough to worry about without adding complicated cybersecurity procedures to the mix.    Tune in to hear Sam’s simple recommendations for protecting yourself and your business against hackers and phishers — no IT expertise required.    Meet Today’s Guest: Sam Silberman of Constant Contact   ☕ What he does: Sam is Constant Contact’s Director of Security Operations. Sam and his team protect Constant Contact from hackers and bad actors who try to abuse the system by sending spam from customer accounts.    💡 Key quote: “We all get tricked. I get tricked. We’re all susceptible to this — it’s our human nature.”  👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram ... View more