Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits. When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Through trial and error, Anthony found unique selling propositions that helped him build Lamacchia Realty into a powerhouse brokerage across New England and South Florida. "When you educate, you attract," Anthony says on this episode of Be A Marketer. This philosophy has helped him build an audience of nearly 100,000 realtors across the country and establish himself as a thought leader in the industry. In this conversation with hosts Dave Charest and Stephanie Alfonso, Anthony shares his marketing journey and the principles that drive his success. Learn how to identify marketing "veins" worth pursuing, why consistency builds top-of-mind awareness, and when to pivot your strategy when a vein dries up. Tune in to discover why education-based content works so well, how to segment your audience effectively, and why boldness in marketing separates successful businesses from the competition.   Additional Resources:   Create Targeted Segments of Your Email List Email Sign-Up Tools to Help You Grow Your List and Your Business Grab Attention with These Subject Line Best Practices   Meet Today’s Guest: Anthony Lamacchia of Lamacchia Realty 🏠 What he does: Anthony Lamacchia is the founder of Lamacchia Realty, a real estate brokerage that helps buyers and sellers across New England and South Florida. He also owns Crush It in Real Estate, a training company for real estate professionals in North America. Last year, his company sold 4,764 homes, 882 rentals, and 182 vacation rentals. 💡 Key quote: "Be bold. You got to be bold, and you have to do it consistently [...] It's a constant effort to educate, and it's a mix. When you educate, you attract, but when you mix the education with offerings, that's how you make things happen."   👋 Where to find him: X, formerly known as Twitter | LinkedIn | Instagram | Facebook   👋 Where to find  Lamacchia Realty: Website | Instagram | Facebook | YouTube   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

  We know running a small business these days can feel unpredictable. Between the ever-changing economic landscape, the ups and downs of customer trends, and the constant need to adapt, it’s a lot to juggle. But guess what? You’re not alone, and you're definitely not just surviving – you're figuring it out and thriving!   We recently released our latest Small Business Now Report: Growth in Motion, and we wanted to share some key takeaways that could really help you as we move through 2025. This report dives into how recently founded businesses (those less than five-years-old) across Australia, Canada, the UK, and the US are navigating today's challenges and preparing for the future. We surveyed over 1,600 of these “new SMBs” and here’s what we found.   Optimism with a Dose of Reality   It's no surprise that entrepreneurs are a hopeful bunch! Most of you got into this to be your own boss, find better work-life balance, or pursue your financial dreams. And despite the bumps in the road, most of you said you'd do it all over again. That's amazing!   But there’s also a strong sense of realism. Nearly half of you believe your business will grow this year, but over half are also feeling a bit uncertain due to external factors like economic and political shifts. It's a mix of “Let’s do this!” and “Let’s be smart about this.”    For example, Canadian SMBs are particularly concerned about economic factors, while UK businesses felt starting up was tough. In Australia and New Zealand, there's a strong current of innovation and excitement about new tech.    It’s a global picture with regional nuances, but the common thread is resilience.   Beyond the Social Media Bubble   Click to download the report.We all know social media is a go-to starting point, right? It's where you build your initial buzz. And 63% of new SMBs are using it as their main marketing channel. But here’s the thing: relying solely on social media isn’t enough anymore.    Algorithms change, ad costs fluctuate, and organic reach can be unpredictable. Many of you are realizing that diversifying your marketing is key.   A whopping 33% of you see email marketing as underutilized, and only 15% are using SMS/text marketing, even though it has the highest engagement rates!    The big takeaway here? Don't put all your eggs in one basket. Balance your social media with owned channels like email. This lets you speak directly to your customers and build lasting relationships.   Tech and AI: Your Secret Weapon   Technology is no longer a “nice-to-have” – it’s essential. A massive 91% of new business owners agree that technology has been crucial to their success. And with the rise of AI, things are getting even more exciting. 72% of you plan to use AI for marketing in 2025.   How? Many of you are looking at AI for content creation, analyzing customer data, and personalizing marketing messages. Think of it as having a super-smart assistant that helps you make better decisions and save time.    It’s not just a buzzword; it’s a game-changer. Those who leverage AI effectively are seeing a real competitive edge.   Your 2025 Action Plan   So, what does all this mean for you? Here’s a quick action plan:   Focus on Relationships: It’s not just about getting new customers – it’s about keeping the ones you have. Create personalized experiences, offer loyalty programs, and make your customers feel valued. Mix Up Your Marketing: Social media is great, but explore email and SMS too. These channels help you stay connected and build a more well-rounded strategy. Visit the Marketing Strategies page for helpful, actionable information for different channels. Embrace Tech and AI: These tools can automate tasks, personalize your marketing, and analyze data, helping you work smarter, not harder. Use the AI Content Generator to write email, landing page, social, and SMS content for you or create a whole multi-channel marketing campaign with Campaign Builder.   Running a small business is a journey, but you’re not alone. By staying flexible, being proactive, and making smart choices, you can navigate whatever 2025 throws your way.   Want to dive deeper? Check out the full Small Business Now: Growth in Motion report for even more insights.    Keep pushing forward, and let’s make 2025 amazing! ... View more

Customer since: 2006   Fun fact: Jason Shron, the founder of Rapido Trains, once built a 20-foot slice of a real train in his basement.   Where you can find them: Website Facebook Instagram YouTube     Jason Shron's lifelong passion for trains fuels Rapido Trains, a business born from a childhood hobby. Starting in 2004 while pursuing a PhD, Jason eventually left academia to dedicate himself to model trains full-time.   Rapido Trains gained viral attention when Jason built a 20-foot train replica in his basement, leading to appearances on major media outlets. This publicity significantly boosted the company's marketing.   The company thrives on its authentic connection to the model train community. "It’s a company built on passion," Jason says. "We’re a team of mostly model train freaks who design stuff that we want." This shared enthusiasm resonates with their customers.   Jason Shron, Founder and Owner of Rapido Trains. Image Source: Jason ShronIn 2020, Rapido expanded into the U.K. market with Rapido Trains UK. While the passion for trains is global, the U.K. market has its own unique preferences. The U.K. general manager, Andy Hardy, notes the market's distinct sensibilities, and Rapido adapted its marketing accordingly. “The ethos of the company is to try and make people happy and that should go into our marketing. So our newsletters are slightly on the silly side. The British market is not as silly as [Canada and the U.S.] but fairly silly by U.K. standards,” explained Andy.   Email marketing is a key strategy for Rapido, utilizing segmented mailing lists and analytics. Jason emphasizes engagement over list size, preferring a high open rate with a smaller, dedicated audience. "I’d rather have 81% of 10,000 as opposed to 3% of 2 million people," he explains.   Rapido Trains uses diverse marketing strategies, including printed ads for older enthusiasts and social media for younger audiences. Despite this, Jason favors their email newsletter for its ability to share in-depth information and build a strong connection with readers. Rapido relies on Constant Contact as their primary communication tool to inform customers about their products.   The newsletters' effectiveness is evident in how customers read and share the content. Jason emphasizes their reliance on Constant Contact, stating, “Constant Contact is our biggest and most useful tool. We couldn’t do without it.”   From basement marvels to digital wizardry, here’s how Rapido Trains keeps the wheels turning and the community engaged.   Resend to Non-Openers: Ensures that customers who missed the initial email see it, significantly boosting open rates.  “I love this feature, it’s great. We actually have a huge percentage of opens on that second email. It was a game changer for us,” - Jason Shron, Rapido Trains Different Mailing Lists: Tailored to different audiences, such as dealers and newsletter subscribers. Data and Analytics Reporting: Proactively monitors unengaged subscribers to keep the list highly engaged. Forms on Website: Encourages visitors to sign up for newsletters. Archived Newsletters: Provides potential subscribers a preview of the content. Social Media: Shares newsletters on platforms like Instagram, Facebook, and YouTube to reach younger audiences. ... View more

Tattooed, pierced, a school dropout who'd worked minimum wage jobs her entire life, Lea Turner initially thought LinkedIn wasn't "for people like her." In 2019, she was a single parent running a small transcription service, struggling to make ends meet and relying on government support. The corporate, polished world of professional networking seemed light-years away from her reality. But everything changed when Lea decided to do something radical: be entirely, unapologetically herself. "I kind of had a screw it moment. I'm just gonna be myself because this is not fun. Pretending to be corporate, pretending to be some professional businesswoman that's like everybody else, is never gonna work for me because that's not who I am," Lea explains. What unfolded is a remarkable story of transformation that defies every traditional career narrative. By embracing her uniqueness—her humor, candid storytelling, and real-life experiences as a single mom—Lea turned LinkedIn from an intimidating platform into her greatest business asset. Her follower count exploded from 400 to 10,000 in just a few months. More importantly, she gained over 100 inbound clients for her transcription business, proving that authenticity is the most powerful marketing tool. On this episode of Be A Marketer, join Lea and host Dave Charest for this masterclass on personal branding, marketing strategy, and the power of embracing your true self as Lea shares how this journey led to the creation of The HoLT, her membership community designed for small business owners, freelancers, and solopreneurs. Additional Resources:   Email Marketing Tips You Need To Know LinkedIn 101 How to Get Started on a LinkedIn Marketing Strategy Build an Effective Email List: Strategies, Tactics, and Best Practice   Meet Today's Guest: Lea Turner of The HoLT   ☕ What she does: Lea is the founder of The House of LT (The HoLT), a membership community for small business owners, freelancers, and solopreneurs. She's a single mother, podcast host, and former LinkedIn trainer who transformed her business through strategic marketing. 💡 Key quote: "I still cringe sometimes before I start posting something or second-guess myself because I know loads of people are going to see it. But I also know that by doing it, I'm changing the life for my son and creating a better existence for both of us. So I'm more scared of dying or lying on my deathbed and going, 'Oh, if only I'd done that,' than I am of putting myself out there and giving it a go." 👋 Where to find her: Website | Instagram | LinkedIn | Facebook | YouTube | Podcast   👋 Where to find The HoLT: Website | Instagram | Facebook | LinkedIn   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

 Every Tuesday (usually) we'll share tips, tricks, and insights on using Constant Contact and online marketing   This will be a relatively short tip for the week. We've had a new block in the email editing experience that I wanted to bring more attention to. We've covered why getting direct feedback from your audience is important before, so I recommend reading that article if you haven't already.     Basically, you can ask your audience to rate something (e.g. "How likely are you to recommend our product?") or create a poll with pre-defined responses your audience can choose from. You can learn more here.   Have you had a chance to use the feedback block yet? What do you think? We'd love to see examples of how you've used it! ... View more

When Ian S. Hoover got fired from his job in retail, he wasn’t expecting it to lead to him opening a real estate brokerage one day. After a few drinks at his former partner's daughter's wedding, a casual conversation sparked the launch of Deacon & Hoover Real Estate Advisors in 2017. Today, his brokerage stands as the second-largest independent firm in Western Pennsylvania, and he's authored a book called "Short-Term Memory Loss" about his journey. But success didn't come from chasing top producers. Instead, Ian built a culture focused on developing new talent into high performers. "I can lead a horse to water, can't force them to drink it. I can show you how to sell real estate, but if you can't hold a conversation, you might have some problems. You got to build those relationships and that rapport," Ian explains.  On this episode of Be a Marketer (Real Estate Edition), host Dave Charest and real estate expert Stephanie Alfonso talk to Ian about his approach to brokerage growth. Learn how he leverages AI and automation for business efficiency, builds strong agent relationships, and maintains a "short-term memory loss" mindset that turns setbacks into opportunities. Additional Resources:   Email Marketing Guide for Real Estate Agents Real Estate Brokerage Marketing: The Broker’s Manual The Ultimate Guide on How to Recruit Real Estate Agents How to Put Together a Real Estate Marketing Plan   Meet Today's Guest: Ian Hoover of Deacon & Hoover Real Estate Advisors   🏠 Who he is: Ian S. Hoover turned getting fired from retail into founding one of Western Pennsylvania's largest independent brokerages. Since launching Deacon Hoover Real Estate Advisors in 2017 (after a tipsy wedding conversation), he's built a team of 60 agents who feel more like family than colleagues. His recent book "Short-Term Memory Loss" shares his unique approach to sales success. 💡 Key quote: "If you get anything from my book, I hope it's that you can legit use your sales ability — and we all have a sales ability, whether you know it or not — to get further down the road. If you want that promotion, if you want that job, be the squeaky wheel.  Make sure you're there, and you're showing  whoever you got to show how important you are, and eventually, it'll work out for you." 👋 Where to find him: Website | Podcast |  Instagram | LinkedIn | Facebook | X, formerly known as Twitter   👋 Where to find Deacon & Hoover Real Estate Advisors:  Website | Facebook | X, formerly known as Twitter | Instagram | YouTube    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Nonprofits face a constant challenge: delivering their message effectively with limited resources. For Nick Fynn, Head of Global Growth Marketing at TechSoup, this reality drives his mission to help organizations bridge the gap between technology and social impact. Nick has a deep understanding of effective communication strategies through his work at TechSoup, a global nonprofit that connects other nonprofits with essential technology resources. "You cannot not communicate," Nick explains. Everything you do is communicating to your audience, and this includes when you are not saying something to them." During this episode of Be a Marketer, Nick and host Dave Charest explore the fundamentals of nonprofit messaging and how organizations can maintain consistent communication despite limited resources. They discuss why email remains a powerful tool for nonprofit outreach, how to speak the language of different audiences, and ways to develop intentional communication strategies that resonate. Listen in as Nick shares practical advice for nonprofits looking to strengthen their messaging approach. He also reveals how TechSoup's tiered membership model helps organizations make smarter technology decisions while building a collaborative nonprofit community.  Additional Resources:   Constant Contact for Nonprofits Offer Details The Key to Effective Email Segmentation for Nonprofit The Complete Guide to Nonprofit Email Marketing Charity Marketing Strategies: Boost Your Nonprofit's Impact   Meet Today's Guest: Nick Fynn of TechSoup 🎯 What he does: Nick Fynn is the Head of Global Growth Marketing at TechSoup, a 501c3 nonprofit that helps other nonprofits and NGOs gain access to technology and learn to use it effectively. With an extensive background in communications and advocacy, Nick focuses on helping organizations connect technology with their mission. 💡 Key quotes: "Every nonprofit out there should be doing email. I don't think there's any one-fits-all frequency of how often you should be doing it, or what should it say, but everybody should be using it. It's a foundational tool." 👋 Where to find him: X, formerly known as Twitter | LinkedIn   👋 Where to find TechSoup: Website | Instagram | Facebook | YouTube | LinkedIn If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

 Every Tuesday (usually) we'll share tips, tricks, and insights on using Constant Contact and online marketing   A/B testing is a powerful tool that can significantly enhance your email marketing efforts by providing valuable insights into how your content resonates with your audience. By comparing two different versions of the same email, typically focusing on the subject line, you can determine which one is more effective in capturing your audience's attention and driving engagement.     For instance, you might test a subject line that highlights a special offer against one that emphasizes a new product feature. The version that generates more opens and clicks can serve as a benchmark for future campaigns, helping you refine your approach and better understand what your audience finds compelling.   One of the key benefits of A/B testing is its data-driven nature. Instead of relying on assumptions, you can make informed decisions based on real data. This not only improves open rates but also enhances your overall understanding of your audience's preferences. Over time, these insights can help you tailor your email content to better meet the interests and needs of your subscribers, leading to higher engagement and better conversion rates.   To ensure the reliability of your test results, it's recommended to have a sufficiently large test audience. Each of your A and B lists should have at least 1,000 contacts, totaling 2,000 contacts (if possible). This larger list size helps reduce the impact of random anomalies and increases the statistical significance of your results. You can still leverage the tool with smaller sample sizes, of course.   Personalization is another crucial aspect that can amplify the effectiveness of your A/B testing. By incorporating elements like the recipient's first name or other relevant contact details, you can create subject lines that feel more personal and engaging. For example, you might test a subject line that starts with "Hi [First Name]" against one that uses a generic greeting.   Additionally, using custom fields that align with the email's content can further enhance relevance. Best practices include ensuring you have the necessary contact information on file or collecting it through sign-up forms, and testing different combinations of personalization elements to see what works best. By leveraging personalization, you can create more compelling subject lines that stand out in a crowded inbox.   By incorporating A/B testing into your email marketing strategy, you can gain deeper insights into your audience's preferences and continuously improve the performance of your campaigns. ... View more

Welcome to our first Meet Your Marketing Manager feature, where we introduce you to the dedicated professionals who make up the Marketing Manager team within our Professional Services department. These marketing maestros are more than just account managers--they are your partners in success, handling everything from crafting a robust marketing strategy to curating engaging content and providing custom reporting and analytics.   Let's meet Kaitlyn, who shares some anecdotes about her professional journey, experiences working on campaigns for customers, and what she likes to do outside of work.   How long have you been with Constant Contact? 3 and a half years.   Can you share a bit about your professional journey so far? My professional journey has been rooted in supporting small businesses. I’ve had the opportunity to work in marketing roles across a variety of industries, from local boutiques to local non-profit art museums, which allowed me to develop a diverse skill set. My passion for helping small businesses thrive ultimately led me to Constant Contact, where I could focus on marketing full-time and make a larger impact by empowering small business owners to achieve their goals.   Can you share a memorable project or campaign you’ve worked on? One of the most memorable projects I’ve worked on was with a nonprofit that hosted a community fundraising/showcase event in 2023. We utilized their email list and ran a targeted Facebook ad with a $150 budget. Our graphic design team also helped create eye-catching graphics for the event, which helped elevate the campaign’s visibility. The Facebook ad reached over 1,000 unique individuals and nearly sold out their local community theater where the event was being held. It was rewarding to witness their community come together and to know that our team played a part in bringing it all to life. What’s the most rewarding part of your role as a Marketing Manager? The most rewarding part of my role as a Marketing Manager is building meaningful relationships with customers. I love getting to know them on a deeper level—not just understanding their business goals and achievements, but also learning about their personal stories and passions. It’s incredibly fulfilling to celebrate their successes and know that the work we do contributes to their growth and impact.   What are your priorities when working with clients? My top priorities when working with clients are ensuring they feel heard and understood, and delivering exceptional results from the very start. I take the time to listen to their needs and goals, which helps me create tailored solutions that exceed their expectations. My focus is always on building trust through clear communication and a commitment to quality.   What is a fun fact about you that others might not know? I used to be a competitive rock climber and my dog and I have climbed 4 Colorado 14ers together!   What are your hobbies or interests outside of work? Outside of work, I love spending time outdoors, whether it’s hiking, exploring new trails, or just enjoying the fresh air with my dog. I’m also passionate about supporting my favorite small businesses—whether that’s discovering local coffee shops, browsing boutiques, or engaging with community events. ... View more

From satellite dishes and hot tubs to coaching real estate teams, Verl Workman's entrepreneurial journey is full of unexpected turns. Facing hardship early in life, Verl developed a strong work ethic and a knack for sales. A chance encounter with a satisfied customer led him to a successful career in real estate.    But Verl's drive to innovate pushed him beyond traditional real estate sales, into technology training and public speaking. Now, as CEO and co-founder of Workman Success Systems, he empowers real estate teams to achieve "predictable greatness."   Verl challenges the solo agent model, advocating for the power of teams in real estate. He emphasizes leverage and delegation as keys to a balanced life. "Anything you do three times, create a system for it," Verl advises, encouraging realtors to prioritize high-value activities and delegate less profitable tasks. This approach frees up time for family and personal pursuits while building a successful business.   On this episode of the Be a Marketer podcast - Real Estate Edition, Verl sits down with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alonso, Sr. Director, Vertical Innovation at Constant Contact, to share his unique system for achieving predictable success in real estate. They delve into niche marketing, building a family-centric business culture, and harnessing the power of storytelling to forge deeper connections with clients.    Additional Resources:   The Power Of Segmentation (And How To Start) 8 Best Practices for Email List Segmentation How to Avoid Real Estate Agent Burnout The Power of Storytelling: How Great Stories Turn People into Brand Champions  Raving Referrals For Real Estate Agents: The Proven Step-By-Step System To Build A Profitable Real Estate Business About Raving Referrals for Real Estate Agents   Meet Today’s Guest: Verl Workman of Workman Success Systems   👨‍💼 What he does: Verl Workman is the CEO and co-founder of Workman Success Systems, a business coaching company specializing in real estate teams. He is a seasoned entrepreneur, speaker, and coach with a passion for helping real estate professionals achieve predictable greatness in their businesses and lives. He believes in building strong family-centric businesses and leveraging systems and teams to create sustainable success.   💡 Key quote: "If you stop looking at the past to define what your future looks like, and you wipe it clean and say, 'what if,’ it's game-changing."   👋 Where to find him: LinkedIn | YouTube | Instagram | Facebook   👋 Where to find Workman Success Systems: Website | Instagram | Facebook | YouTube |  LinkedIn | X, formerly known as Twitter   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

When most real estate agents sell a property, they often lose the customer to property managers, insurance agents, and other service providers. But Jacqui Luberto saw an opportunity to change this pattern. Jacqui opened her brokerage in 2020, on the day Florida shut down and has since built a network of six interconnected businesses that help clients at every step of their ownership journey. "I look at a property when I sell it to someone, and I say, 'What are all of the things they can do with this property?' I want to be a part of their entire journey," Jacqui shares on the Be a Marketer podcast. What drives Jacqui's success? In this episode, Jacqui and host Dave Charest explore how she leverages her marketing background to build lasting customer relationships. They discuss her strategic approach to timing customer communications, why social media positivity matters, and how she uses monthly community events to stand out in a crowded market. Listen in to learn how Jacqui uses Constant Contact's versatile platform to manage communications across multiple businesses, ensuring she stays connected with customers throughout their journey.  Additional Resources:   ●  Real Estate Content Ideas to Get More Clients ●  Real Estate Client Appreciation Ideas: Events, Gifts, and More ●  Real Estate Lead Conversion: Nurture Leads and Increase Sales ●  Content Marketing for Real Estate Meet Today's Guest: Jacqui Luberto of Realty One Group & One Family Property Services   🎯 What she does: Jacqui is the broker/owner of Realty One Group and five other interconnected businesses in Destin, Florida, including One Family Property Services, Defender Insurance, Gulf Coast Beachfronts, Emerald Coast Referral Network, and Nest Vacant Property Management. She combines her marketing background with real estate expertise to maintain long-term customer relationships. 💡 Key quote: " I would lie if I said I didn't have any doubts, but the road is paved with dead squirrels who had doubts. So we just have to move and you'll be able to figure it out. It's real estate, no one dies, this is not surgery… You can change course, but if you're not moving swiftly and intentionally, you're just going to get left behind." 👋 Where to find her:Website | Podcast |  Instagram | LinkedIn | Facebook | X, formerly known as Twitter    👋 Where to find Realty One Group:  Website | LinkedIn | Instagram | Facebook | YouTube     If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market.   Christine has spent over 15 years in the real estate industry, refining strategies that empower agents to market themselves with confidence. In this episode, she shares her journey and her "three A's" framework: Awaken, Activate, and Amplify. Through this process, agents can define their niche, craft intentional marketing strategies, and make authentic connections with their ideal clients.   "When you are true to who you are, your clients feel it," Christine explains. "They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing."   Tune in today to the Be a Marketer podcast with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact, to discover how to craft your unique brand, attract your dream clients, and make meaningful connections that fuel your success.   Additional Resources:   Get Started With Email Marketing: 10 Things You Need to Do First How to Build an Effective Email List: Best Practices and Strategies How to Set Up an Effective Automated Welcome Email Series (with Examples) Goal Getter: 3 Email Marketing Goals to Set for the New Year   Meet Today’s Guest: Christine George of Post & Beam Creative 🤔 What she does: Christine George is the CEO and Founder of Post & Beam Creative, a branding and marketing services firm specializing in real estate. She helps agents and brokers uncover their unique value and bring it to life through personalized branding and marketing strategies. 💡 Key quote: “When you are true to who you are, your clients feel it. They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing. If you try to do it, it's not going to come off the same way. It's just going to come off as disingenuous. So just be who you are.” 👋 Where to find her: LinkedIn | Instagram  👋 Where to find Post & Beam Creative: Website | YouTube | Spotify | Facebook | LinkedIn | Pinterest If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Social media is essential for multi-channel marketing and business strategies because of its vast reach. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billing by 2028. Create a post, and you have instant access to a ready-made audience that, in the past, took years to build.    But there are drawbacks. Platforms like Facebook, LinkedIn, and Bluesky are dictated by algorithm changes that can reduce the visibility of your posts. This leaves you wondering which followers are truly engaged and which are just passing by.   The solution has been with you all along: Email Marketing! While social media is great for brand awareness, you need to leverage your social channels to convert followers into email subscribers. After all, a subscriber list is the foundation of your business.   When you own your list it means you’re future-proofing your business from frequent platform updates, which social media loves to do.   Own. Your. List.   We've all heard the rumors that email is dead and that social media reigns supreme. But is it?     I follow a lot of artists on social media. In recent months, after unpopular algorithm and policy changes reduced engagement on their posts and called into question the ownership of their work, I've seen many of them promote their websites and email lists more actively.   They use incentives, like sharing future artwork exclusively with subscribers or providing access to a private blog where fans can read about their artistic process. The more followers they convert to subscribers, the more control and confidence they gain, knowing their hard work reaches people invested in their artistic growth and who might purchase their artwork.   Email marketing significantly expands your reach, with an average open rate of Email marketing extends your reach well beyond social media, given the various social platforms reach less than 10% of your followers. Conservatively, emails are opened by 30% of recipients. So get sending!   If the algorithm changes, they still have access to their most invested fans because those subscribers trusted the brand enough to provide their email address or even their phone number to receive regular updates.   Email lets you personalize your connections   On social media, like Facebook, you might have tens, hundreds, or even thousands of followers, but your content most likely often takes a one-size-fits-all approach. It probably would take considerable effort to understand the unique, individualized profiles of your followers, if there are even features available where you could target them effectively. And so, you post the same content for everyone in the hopes that it’s relevant to someone.   An email marketing platform, like Constant Contact, has tools that allow you to learn about your subscribers and organize them all within a centralized system. Features include link tracking to see what contacts are clicking on, automatically sorting contacts into new segments based on what they click on, or heat maps that tell you what content or images are resonating with your audience the most.   Plus, when you’re creating content to send to them, you can personalize what different contacts can see within the same email, or control on a more granular level which contacts receive which communications based on their interests or engagement activity.   More personalization means you can achieve higher conversion rates when the right messaging is in front of the right people.   The truth is, email marketing offers depth and control that social media can't match. But, it’s important to make sure that you’re not just adding new subscribers blindly. Ask the right questions and you’ll have a wealth of information to tap into when building out your business plans.   Get to know your social followers with Constant Contact’s Lead Magnet   If you’re looking for a way to expand your reach beyond social media algorithms and into your audience’s inbox, all by offering a more personalized experience, then Lead Magnet might be the tool for you.     Forget about designing and integrating landing pages or sign up forms. Lead Magnet scales down your workflow by utilizing artificial intelligence to generate a visually appealing 5-question survey customized to reflect your brand.   If you’re looking for more customization options, learn more about our lead generation landing pages and other sign-up form tools.   The questions are designed to make the sign-up process more engaging and to give you greater insight into what your subscribers want to hear from you. Plus, if you create or already have additional digital content or coupon codes, you can configure the microsite to provide this information after the survey. If not, when the survey finishes, they will be greeted with the option to fill out the sign-up form.   Additionally, you will receive an email notification every time someone completes the survey, so you can stay on top of new sign-ups and engage with them promptly. Once they're added to your email list, you can tap into the power of email marketing by setting up Welcome triggers and other automations to nurture your new subscribers into super fans.   Related: Automate Your Customer Messaging with Automation Path Builder   Additionally, Lead Magnet isn’t limited to your social media pages. Consider hyperlinking the URL in your email campaigns, on your website, or assigning it a QR code people can scan at events, in your store, and elsewhere.   Take it for a spin   Strategies are great and all, but it’s helpful to see the Lead Magnet in action. Check out this microsite we created.   Lead Magnet is just the beginning of how we’re revolutionizing lead generation. With planned features for deeper insights and enhanced integration, you’re investing in a tool that grows with your business.   In a world where algorithms dictate reach, owning your audience is key. With Lead Magnet, you’re not just gathering leads—you’re building lasting connections that drive results.   We’d love to see how you’ve customized Lead Magnet for your business. Drop a link or screenshot of your microsite in the comments and inspire others! ... View more

Building a real estate empire wasn't Marki Lemons Ryhal's first career choice. A fifth-generation entrepreneur, she found her way to real estate after a lawsuit with her family and because she wanted a flexible career as a working mom. Now a global keynote speaker, author, and prop tech investor, Marki's journey is anything but ordinary.   On this episode of Be a Marketer (Real Estate Edition), Marki shares her unconventional path to success and the lessons she's learned. She pulls back the curtain on the struggles real estate agents face, emphasizing the importance of an entrepreneurial mindset. “A lack of consistency is your business killer,” she warns, highlighting the need for disciplined action.   Join Marki and hosts Stephanie Alonso and Dave Charest as they explore the power of video marketing, landing pages, and CRMs. Discover why giving new agents leads can be counterproductive and how diversifying income streams is crucial for long-term growth. Marki offers practical advice for agents and brokers, stressing the importance of innovation and leveraging technology, especially AI. Tune in to learn how to make the most of your real estate career.   Additional Resources: Drive With NAR Podcast Create a Video Marketing Strategy with 5 Easy Steps Real Estate Video Marketing Guide: Top Ideas to Help You Sell More How to Create Consistent, Effective Marketing Habits Mastering Your Marketing Automation Strategy: A Comprehensive Guide   Meet Today’s Guest: Marki Lemons Ryhal of ReMarkiTable LLC 👩‍💼 What she does: Marki Lemons Ryhal is a real estate keynote speaker, podcast host, prop tech investor, and Chief Artificial Intelligence Officer at ReMarkiTable LLC. A fifth-generation entrepreneur, she brings decades of experience and a unique perspective to the real estate industry, advocating for innovation, technology adoption, and an entrepreneurial mindset. She is also a published author and a strong believer in the power of video marketing.   💡 Key quote: "Being successful in real estate is doing boring things consistently… I can tell you a lack of consistency is your business killer."   👋 Where to find her: Website | Instagram | Facebook | YouTube | LinkedIn | Podcast   👋 Where to find ReMarkiTable LLC: LinkedIn   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing   Contacts created in Constant Contact would usually need to have an email address associated with it. However, it was recently changed where you can upload a file of SMS-only contacts when adding new contacts to your account! So, if you're using SMS, check this out.   Make sure to take the time to format your file or spreadsheet before uploading it in your Constant Contact account.     Use a compatible file type and organize the content without multiple tabs. Ensure your file has columns labeled "SMS phone number" and "SMS consent date." Contacts without a consent date will be marked as "SMS no permission set" and can't receive SMS campaigns until they opt-in.   Label other column headings for Constant Contact to recognize them. SMS-only contacts don't need an email address, but you can include other contact details and custom fields. Your file can also include tags.   Format SMS phone numbers and consent dates correctly to avoid import errors. In Excel, for example, format the SMS phone number field as "Phone Number" or "Text" for international numbers, and the SMS consent date field as "Date" or "Custom - General."   Plus, SMS-only contacts will not count towards the contact tier of your email marketing plan! ... View more

If you've spent any length of time on the Constant Contact Community, chances are you have come across posts from any one member of the Community Team. But, who are these enigmatic folks? What are their roles in the Community, what do their days look like, and what do they do when they aren't bouncin' around the different boards? We thought it was time to pull back the curtain of mystery surrounding these forces of nature. Without further ado, let's meet Abigail_S!   What do you do at CTCT? I am our Community Program Manager!  I spearhead a lot of our engagement initiatives, manage our community coaches, and write engaging content to keep everyone connected and informed! I’m also working on revamping the group experience in the community so you can connect with experts in your field.   "When I'm not working, you can find me..." Paddle boarding, teaching spin classes, or exploring local cafes & breweries!   What's something non-work-related that you're proud of accomplishing in the last year or so? I bought a house before I hit 25 and it has been an incredibly humbling experience. Over the past couple of years, I've now gained a deeper understanding of myself, particularly in how I handle stress, how my work ethic and drive manifest, and how to live minimally—a transition that has been a significant culture shock in itself. Remodeling the entire house has been a challenging yet rewarding journey, pushing me to grow in ways I never anticipated.   What's your favorite small business? I have so many! I love any of my local coffee shops like Bonhoeffer’s, Riverwalk, and O’Shea’s. I also brewery hop frequently, so some honorable mentions are Epigram, Spyglass, and Liquid Therapy.   What's your go-to GIF or meme?   If you could have one superpower, what would it be? The ability to communicate with animals.   What's the best thing about being part of the Constant Contact Community? I love being able to connect with everyone, learn about our customer’s small businesses, and point them in the right direction to elevate their marketing!   What is your favorite product feature? I love being able to have automations in place. It's great to have things planned out ahead of time, making this feature a true life-saver for anyone.   Do you have a favorite tip to share with users? Social media is huge for your marketing. Don’t just post for the sake of posting, but post with intention and make it your own aesthetic! ... View more

Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges. Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life. "I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?" Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage. On this episode of Constant Contact’s Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything. 👉 Check out the full podcast episode Teresa mentioned in this episode.    Additional Resources:   ●  Audience Engagement Keeps Eyes on Your Business ●  How to Market Your Small Business on a Shoestring Budget ●  Digital Marketing for Small Business: How to Get Started ●  Get Started With Email Marketing: 10 Things You Need to Do First   Meet Today’s Guest: Teresa Heath-Wareing of THW Marketing Limited   🎯 What she does: Teresa Heath-Wareing helps entrepreneurs scale their online businesses through strategic marketing and audience growth. After a successful corporate marketing career that included a role at Land Rover, she built a six-figure agency. She later transformed her business model to focus on online business coaching and has become a sought-after international speaker. 💡 Key quote: "If you are trying to help people and show people the way, no one wants to hear when you are in the messy middle of it. What is really helpful is being honest about it happening and being honest about the trials and the tribulations and the difficulties you've gone through at the point where I can help people and tell them how I got through it." 👋 Where to find her: Website | Podcast |  Instagram | LinkedIn | Facebook | X, formerly known as Twitter    👋 Where to find THW Marketing Limited: Website | LinkedIn   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing   We cover the what, why, and how for QR codes in our Get Sign-Ups in Person with QR Codes article, but I wanted to draw attention specifically to the how, because it appears some people are looking for that and maybe not realizing it is covered in the article.   First, make sure you have the permanent URL (also called a share URL) of whatever webpage you want to assign to the QR code.   Then, there are multiple third-party options for creating the code, such as:   Canva QR Code Generator goqr.me QRstuff QRCode Monkey Delvir   You can also create a QR code using Google directly.   Some QR code generators, like QRstuff, QRCode Monkey, and Delvir give you options to customize the sizing, color, and add additional visual elements to the code.   I hope this helps! ... View more

Community Roundup is a monthly roundup of some of the notable articles and user activity in the last month.   Welcome to our monthly "What You May Have Missed" roundup! In this post, I’ll highlight some of the top articles and posts that you might have missed on the Constant Contact Community in the last month. Whether you're a small business owner, nonprofit professional, or marketing enthusiast, we've got valuable insights and discussions to share. So, let's dive in and catch up on the latest happenings!   Community Blog: Hit the Ground Running with Automation Templates  Automate Your Customer Messaging with Automation Path Builder  Strategies for Small Businesses to Diversify and Thrive    Constant Tips: Constant Tips: How to recover a deleted campaign  Constant Tips: Restore a list on a landing page that was deleted    On-Demand Webinars: Q&A: Chart Your Course to Capture Leads and Own Your Contacts    Questions & Discussions (Marked Solved) Delete a contact from your account  Fully justify (edge to edge) last line of a paragraph    I hope you found these articles and posts informative and valuable! Check back next month for more great shenanigans on the Community! Stay tuned for exciting updates, discussions, and valuable insights. Happy reading and happy marketing! ... View more

After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals. This is not just about attracting tourists; for Aljolynn, it’s about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The overall story is we want people to feel like they belong when they come here," she shares on the Be A Marketer podcast, a series dedicated to helping Constant Contact customers succeed with marketing. In this episode, host Dave Charest and Aljolynn dive into her strategies for destination marketing. They discuss the need for a modern, mobile-responsive website and how she uses data to inform her decisions. They also cover the value of email segmentation and how she engages her audience with polls and surveys. Tune in to discover how Aljolynn balances innovation with tradition, cultivates meaningful community connections, and consistently promotes her core values, while boosting Kitsap.   Additional Resources:   Why a Mobile Responsive Website Matters Mobile-Friendly vs Mobile-Responsive Goal Getter: 3 Email Marketing Goals to Set for the New Year Survey Questions: Find the Best Tools for Crafting Effective Surveys Set up to automatically resend to contacts who don’t open their email feature in Constant Contact Meet Today’s Guest: Aljolynn Sperber of Visit Kitsap Peninsula   👩‍💼 What she does: Aljolynn is the Executive Director of Visit Kitsap Peninsula, the official tourism organization for the Kitsap Peninsula in Washington state. She is focused on promoting tourism while also making sure locals feel a sense of belonging in their community. She uses her background in marketing and her love of the area to make Kitsap a great place to visit and live.   💡 Key quote: "I love data and what it can do for people. And so take advantage of any data that you can get from Constant Contact or any other tool that you're using to help inform your decisions and make a really good impact for the community that you're living, working, playing in."   👋 Where to find her: Website | LinkedIn   👋 Where to find Visit Kitsap Peninsula: Website | Instagram | Facebook  If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year round.   However, marketing an indoor ski center presents unique challenges. How do you reach an audience that may not even know your business exists? On this episode of Be A Marketer, Lena shares her secrets to success, including her innovative use of Constant Contact to build customer relationships and drive off-season sales. “It’s a huge challenge to find one specific strategy that would work for all our customers,” Lena explains, highlighting the need for targeted marketing.   Tune in to discover how Lena leverages email marketing, community engagement, and local events to grow her contact list and keep skiers coming back for more, even when the sun is shining. On this episode, Lena and host Dave Charest, Director of Small Business Success at Constant Contact, unpack practical tips for data-driven decision-making, crafting engaging newsletters, and maximizing your marketing ROI.   Additional Resources: Getting started with the Automation Path Builder Customer Feedback: How to Get It and How to Use It Personalized Emails: Boost Customer Connection with Tailored Strategies How to Use Surveys on Social Media Meet Today’s Guest: Lena Niedzielin of Skieasy ⛷️ What she does: Lena Niedzielin is the manager of Skieasy, an indoor ski facility at Duke Meadows in West London. Passionate about skiing and connecting people with winter sports, Lena leverages her marketing skills to grow the business and overcome the challenges of promoting a niche market. She is a Constant Contact customer.   💡 Key quote: "I've learned so much, definitely the importance of graphics and the layout and I've always been very creative. So I think this is one of my biggest advantages I had from the very beginning. I was looking for things that would work and being creative, trying new things, trying to see what works, get that feedback from your customers."   👋 Where to find her: LinkedIn   👋 Where to find Skieasy: Website | Instagram | Facebook | TikTok If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar’s Brand Director, found themselves searching for a way to connect with people.    Turning their cameras on, they invited others to join them in the kitchen, creating a space for comfort and connection amidst the uncertainty. Thus, Bake Club was born, offering a much-needed sense of togetherness during a difficult time. It quickly evolved, becoming a vibrant online community centered around sharing recipes and a heartfelt newsletter, delivered straight to inboxes like a warm hug.   For Christina and Shannon, Bake Club is about more than just baking. "We're a business that shows up for people," Christina says on this episode of Be A Marketer, a podcast dedicated to helping small business owners like you make sense of online marketing. Join Christina, Shannon, and host  Dave Charest, Director of Small Business Success at Constant Contact, as they explore Bake Club’s delicious journey, uncovering their secret ingredients to community building and the power of authentic connection.   Tune in to discover how Bake Club leverages the power of email marketing to nurture genuine relationships, the importance of adapting to change, and their experience using Constant Contact to achieve marketing success. Christina and Shannon also share invaluable insights for business owners at any stage, emphasizing that building a successful business — much like baking a perfect cake — takes time and dedication.    Additional Resources: How Does Community Outreach Support Business Growth? Personalized Emails: Boost Customer Connection with Tailored Strategies The Power Of Segmentation (And How To Start) 8 Best Practices for Email List Segmentation Meet Today’s Guests: Christina Tosi and Shannon Salzano of Bake Club 🍰 What Christina does: Christina is a chef, author, and founder of Milk Bar, known for its innovative desserts and whimsical approach to baking. She's also a judge on MasterChef, host of Bake Squad on Netflix, and co-creator of Bake Club.   💡 Key quote: "The answers are always right in front of you. They're always hiding right in front of you. It's whether or not you slow down or perk up enough to realize that you have the answer."   👋 Where to find her: Website | YouTube | Instagram |  X, formerly known as Twitter | LinkedIn | Facebook   ✍️ What Shannon does: Shannon is the brand director for Milk Bar and co-creator of Bake Club. She leads the development and execution of brand strategy, including community building and email marketing. She's passionate about fostering authentic connections with people.   💡 Key quote: "I think really just being intentional with the immediate steps in front of you and really trying to do those to a degree that you feel you're accomplishing well. That's really been, I think, the thing that we get caught up in the most.”   👋 Where to find her: Website | Instagram |  X, formerly known as Twitter | LinkedIn 👋 Where to find Bake Club: Website | Newsletter   👋 Where to find Milk Bar:  Instagram | Facebook | TikTok | X, formerly known as Twitter   If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions. ... View more

A nationwide TikTok ban is imminent in the U.S., which could significantly impact the large community of creators, entrepreneurs, and small businesses that rely on the platform for marketing. TikTok has revolutionized social media, prompting other platforms like Instagram and YouTube to adopt similar features. However, this community is also known for their resilience and adaptability.   Megan Bieber and Dave Charest, Social Media Manager and Director of Customer Success here at Constant Contact, discuss the potential impact of the ban and the importance of diversifying marketing efforts.     Why is a TikTok ban being considered?   The ban is primarily due to concerns over data privacy and national security, particularly regarding TikTok's data collection practices and ties to foreign governments. This could mean a significant loss of a powerful marketing tool for small businesses.   How would the ban impact online marketing?   Loss of Audience Reach: TikTok's algorithm boosts content visibility, making it easier for small businesses to reach a wide audience. Decreased Engagement: The app's short, visual content is highly engaging, and losing this format could reduce engagement. Increased Marketing Costs: Small businesses may need to invest more in other marketing channels, potentially straining budgets.   Why should I avoid relying solely on TikTok for marketing?   Platform Dependency: Social media platforms can change policies and algorithms, affecting content visibility and reach. Risk Mitigation: Diversifying across multiple platforms reduces the risk of losing all followers and engagement. Broader Audience Reach: Different platforms attract different demographics, allowing you to reach a wider and more diverse audience.   Are there other platforms that act similarly to TikTok?   Instagram Reels: With over a billion users, Instagram Reels offer a TikTok-like experience. YouTube Shorts: YouTube's massive user base and similar format to TikTok make it another excellent option. Emerging Platforms: Keep an eye on platforms like BeReal and Threads, which are gaining traction.   How can I transition off of TikTok?   Cross-Promotion: Promote your other social media handles on TikTok to encourage followers to follow you elsewhere. Content Repurposing: Repurpose TikTok content for other platforms to maintain brand visibility. Community Building: Focus on building a community on owned channels like your website, blog, and email list.   What can I do to pivot my marketing efforts?   Email Marketing and Newsletters: Use email marketing to maintain direct communication with your audience. Content Diversification: Experiment with different content types on other platforms, such as Instagram Stories, IGTV, and Reels. Collaborations and Partnerships: Collaborate with other creators and businesses to expand your reach. SEO and Content Marketing: Invest in SEO and content marketing to drive organic traffic to your website.   While the TikTok ban presents challenges, it also offers opportunities to diversify marketing strategies and build a more resilient online presence. By taking proactive steps and leveraging multiple marketing channels, you can maintain brand visibility and continue to grow your business. ... View more

 Every Tuesday we'll share tips, tricks, and insights on using Constant Contact and online marketing   Inspired by this thread, I wanted to expand on the topic a bit more.   When you create a list for contacts in Constant Contact, there are a few things you can do afterwards--for example, assign lists to sign-up landing pages.   What happens if you delete the list while the landing page is active? The landing page will still accept new contacts, but they'll be added to your system without a list. This might make it more difficult to track in the future when you're cleaning up or organizing your contacts.   If you revisit the landing page, ahem, for your landing page you'll see a message where it would list the Contact list, such as: Chunky Monkey* (deleted at 2025/01/14 12:34:56.789000etc.).   If you wanted to "restore" the list, well, it's technically "gone forever." However, you can create a new list with the same name. It won't have the same contacts on it (unless you add them back). You'll also have to edit your landing page and choose the list name again, then reactivate it. But, after that you'll be back in action!   *Chunky Monkey is one of five billion nicknames I have for my toddler son. ... View more